SaaS Marketing Manager (B2B)
About The Position
We are a fast-growing SaaS company focused on delivering innovative solutions to our clients. With a strong foundation built on leadership relationships and industry expertise, we are expanding our product offerings and looking for a marketing leader to help drive awareness, engagement, and growth. Who You Are We are seeking a SaaS Marketing Manager who understands how to market software products in a B2B environment. This role is ideal for someone who is both strategic and hands-on—capable of building marketing initiatives from the ground up while executing day-to-day campaigns. Unlike traditional organizations, we do not have a dedicated sales team. Our growth is driven by leadership relationships and industry credibility. Your role will be to amplify that foundation , create demand, and position our products effectively in the market.
Requirements
- Must have 4–7+ years of marketing experience, with direct experience in SaaS
- Required Strong understanding of B2B marketing strategies and customer journeys
- Proven ability to execute marketing initiatives independently
- Experience building or scaling marketing efforts in a lean environment
- Excellent written and verbal communication skills
- Ability to translate complex products into clear, value-driven messaging
Nice To Haves
- Experience in healthcare SaaS or related industries
- Familiarity with long-term care, healthcare operations, or clinical environments
- Experience marketing multiple product lines or platform-based solutions
Responsibilities
- Develop and execute marketing strategies for existing and new SaaS products
- Create clear, compelling messaging and positioning for target audiences
- Build and manage digital marketing campaigns (email, LinkedIn, content, etc.)
- Support product launches and feature rollouts with coordinated marketing efforts
- Collaborate with leadership to leverage existing relationships and drive pipeline
- Collaborate with affiliated companies for cross marketing campaigns
- Own content creation including website copy, case studies, thought leadership, and collateral
- Analyze campaign performance and optimize for engagement and conversion
- Manage external vendors or freelancers as needed
Benefits
- Competitive Paid Time Off (PTO)
- 401-K
- Medical, Dental, Vision and FSA Plan
- Flexible work schedule/remote work
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
