Marketing Associate - B2B SaaS Software

Bosch Group • Farmington Hills, MI

3d

About The Position

Join Bosch Mobility Platform & Solutions (MPS) —a fast-growing, global startup within Bosch focused on cloud-based platforms and AI-enabled supply chain solutions . This is an exciting opportunity for a results-driven B2B marketer who thrives in a hands-on environment and enjoys building, executing, and optimizing data-driven marketing programs. This is not a traditional marketing role. You will work on real products, real campaigns, and real business impact , collaborating across regions and partner ecosystems to drive demand, enable sales, and elevate the MPS brand in the market.

Requirements

• Bachelor's degree in Communication, Marketing, Graphic Design, Advertising or a related field
• 2+ years of professional work experience within Marketing, Sales or Business Development
• Experience supporting or executing product launches, brand launches, or go-to-market initiatives
• Experience collaborating with external marketing agencies, creative partners, or media vendors
• Experience with media planning and paid media buying (e.g., digital, radio, streaming platforms such as iHeart or Pandora)
• Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization unavailable.
• Candidates who have been offered the position must pass both screenings before their start date.

Nice To Haves

• Master's degree
• Highly motivated team player that works independently and takes ownership of tasks and projects
• General understanding of marketing, print production, corporate identity, advertisements and multimedia design
• Excellent communication skills, both verbal & written
• Ability to manage time, multi-task and meet tight deadlines
• Detail-oriented to produce accurate and high-quality work
• Entrepreneurial spirit with an understanding of traditional enterprise company needs

Responsibilities

• Develop and execute integrated marketing plans aligned to business objectives and tied directly to an annual marketing budget
• Own channel strategy and resource planning across owned, earned, and paid media
• Manage end-to-end campaign planning and execution , from concept through measurement and optimization
• Conduct market sizing, benchmarking, and competitive analysis to inform go-to-market strategy
• Create and maintain competitor quick cards and positioning materials for internal stakeholders
• Lead multi-channel B2B campaigns across: Email, search, social, affiliate, sponsorships CTV/ATV, digital out-of-home, display, and print
• Execute and optimize paid media campaigns (LinkedIn, Meta/Facebook, Google Display Network preferred)
• Manage event marketing , including trade shows, conferences, and partner-sponsored events
• Track performance, ROI, and pipeline impact using marketing analytics and reporting tools
• Create and manage compelling visual and written content including: Sales enablement materials Ideal Customer Profiles (ICP) Use cases and customer stories Event and campaign collateral
• Partner closely with sales to support enablement initiatives and pipeline acceleration
• Ensure consistent brand messaging across all touchpoints
• Drive co-marketing initiatives with strategic partners such as AWS (and others including Snowflake)
• Collaborate with Bosch’s internal partner network to identify joint opportunities and shared campaigns
• Support partner-led campaign deployments and go-to-market initiatives
• Actively build relationships across Bosch to understand where MPS software aligns with other Bosch products and solutions
• Own and manage the marketing budget , including forecasting, allocation, and ROI tracking
• Lead project management for marketing initiatives, ensuring on-time, on-budget delivery
• Coordinate across internal teams and regions to prioritize and execute initiatives effectively

Benefits

• We offer a competitive compensation and a benefits package designed to empower you in every area of your life.
• This includes premium health coverage, a 401(k) with generous matching, resources for financial planning and goal setting, ample paid time off, parental leave, and comprehensive life and disability protection.
• We're investing in your success!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level