Roofing Sales Lead

Abstrakt Marketing Group LLC•Livermore, CA

97d•$115,000 - $130,000

About The Position

The Roofing Sales Lead / Sales Manager is responsible for driving revenue growth, leading the roofing sales team, developing strategic customer relationships, and ensuring accurate, profitable project acquisition. This role bridges sales strategy and production execution, ensuring projects are sold correctly, scoped properly, and aligned with company profitability goals. Success in this role means consistent revenue growth, strong sales team performance, accurate estimating and clean handoffs to production, and high customer satisfaction and repeat business. This is a leadership role — not just a salesperson.

Requirements

5+ years in commercial roofing sales
2+ years in sales leadership or management
Strong estimating and blueprint reading skills
CRM experience
Proven track record of meeting or exceeding sales targets
Strong negotiation and communication skills
Ability to coach and hold team accountable

Responsibilities

Lead and manage the roofing sales team
Set and track monthly, quarterly, and annual sales goals
Drive new business development and strategic partnerships
Monitor pipeline health and forecast revenue accurately
Develop territory and account strategies
Establish and enforce a structured sales process: Lead intake, Site inspections, Scope development, Estimating, Proposal presentation, Contract execution
Ensure CRM is updated daily and accurately
Track close ratios, sales cycle length, and pipeline stages
Improve conversion rates through coaching and accountability
Oversee or assist with roofing estimates (repairs, re-roofs, maintenance)
Ensure all proposals are accurate, profitable, and complete in scope
Review margins before contracts are signed
Collaborate with Production Manager on pricing feedback
Develop long-term relationships with property managers, general contractors, commercial building owners, and HOA boards
Conduct follow-ups after project completion
Resolve customer concerns in partnership with production
Drive repeat and referral business
Recruit, onboard, and train roofing sales reps
Conduct ride-alongs and field coaching
Hold weekly sales meetings
Review KPIs and individual performance metrics
Create performance improvement plans if necessary
Ensure smooth handoff from sales to production
Participate in pre-job meetings when needed
Confirm scope clarity to avoid change orders caused by sales errors
Maintain strong communication with Roofing Production Manager