Roku OS Product Marketing Manager

Roku•San Jose, CA

2d•$150,000 - $160,000•Hybrid

About The Position

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Team The Devices & Operating System (OS) Marketing team creates the narratives, strategies, and go‑to‑market plans that bring our streaming devices to life. Our mission is simple: connect people to the entertainment they love while driving real business impact for Roku. We’re a mix of Marketers who live at the intersection of data and storytelling, partnering closely with a variety of teams to turn insights into campaigns, launches, and experiences. On any given day, you’ll find us digging into the numbers, crafting sharp narratives, and rallying cross‑functional partners around big, bold ideas. If you like mixing strategy and storytelling, you’ll fit right in. About the Role We’re looking for a dynamic Product Marketing Manager to help more people discover and fall in love with the magic of Roku OS. In this highly collaborative role, you’ll partner with a variety of teams to turn new features and product moments into stories that spark delight, while helping us achieve our business objectives. The ideal candidate will have a well-rounded marketing background and excellent relationship-building skills. They will enjoy uncovering opportunities to drive our narrative and pursue everything with an energetic, entrepreneurial spirit. They’ll have the confidence to interact comfortably with senior-level executives when promoting their ideas, and also manage the daily tasks required to move their initiatives forward. For California Only - The estimated annual base salary for this position is between $150,000 - $160,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Requirements

5+ years in entertainment or consumer tech
A collaborative spirit and the superpower to bring cross‑functional teams together
Comfort with ambiguity and a knack for uncovering new possibilities
Hands-on GTM planning and execution experience with strong attention to detail
Analytical chops to turn data into clear recommendations
Confident and clear communicator regardless of the audience

Nice To Haves

bonus points for hardware or services

Responsibilities

Team up with Product Management to surface standout Roku OS features that reinforce our positioning and differentiation
Build a unified marketing strategy for OS feature launches that brings together products, programs, and channels in one cohesive narrative
Partner with our creative teams to develop communications and storytelling that highlight the importance of these experiences for consumers, partner and the broader industry
Be a cross-functional leader by managing OS-specific communications from briefing, planning, creative development, implementation, and reporting across multiple consumer touchpoints including PR, websites, retail, mobile apps, videos and more
Get to know our audiences deeply—and adjust messaging to resonate with each of them
Spot fresh opportunities and new touchpoints where the brilliance of Roku OS can shine and influence TV and streaming player purchase decisions