Retention Marketing Specialist

Everlane•Los Angeles, CA

3d•Hybrid

About The Position

At Everlane, our E-Commerce team is at the forefront of creating meaningful and lasting relationships with our customers. We believe great products start with great values — that's why we partner with ethical factories, use high-quality and more sustainably sourced materials, and share the true cost of everything we make. As we continue to grow, our team is focused on building a best-in-class customer experience that reflects our mission and drives long-term loyalty. We're looking for a Retention Marketing Specialist to help build and optimize the email and SMS programs that keep our customers coming back. You'll get hands-on with campaign execution while also testing new segmentation approaches, building out new lifecycle flows, and pushing our retention program toward best practice. You're excited by both the craft of a well-built campaign and the curiosity of figuring out why it worked.

Requirements

2-3 years of experience in email/SMS or lifecycle marketing, ideally in online retail/e-commerce
Hands-on experience with an ESP platform like Klaviyo, Attentive, Emarsys, or similar.
Strong working knowledge of HTML and similar to build emails.
A test-and-learn mentality and genuine curiosity about what drives customer behavior
A strong eye for detail and a QA-first approach to campaign execution
Comfort working with data to inform segmentation and testing decisions
A collaborative spirit and enjoy partnering across teams

Responsibilities

Build, test, and deploy campaigns across email and SMS.
Partner with the Retention Marketing Manager to test new segmentation strategies and surface opportunities to improve targeting and personalization.
Build out and optimize lifecycle flows, including welcome, abandon, post-purchase, replenishment, winback, churn-risk, and VIP.
Support list hygiene, deliverability, and compliance across email and SMS channels.
Move fluidly between execution, and analysis, adapting quickly as business priorities shift.
Stay current on lifecycle marketing trends and bring fresh ideas and best practices to the team.
Prepare and leverage email and SMS reporting on an ongoing basis to inform go-forward.