Retention Marketing Specialist

EMINENT, INC.•Cerritos, CA

2d•$70,340 - $75,000

About The Position

This is a full time and permanent role for an analytically driven thinker who can synthesize current business intelligence or trend data to inform retention marketing strategy, and project manage and implement new strategies.

Requirements

Outstanding analytical skills, with strong academic background in data analytics, technology, math, or science.
Strong SQL background, ability to dive into the dataset and arrive at a conclusion
Proven business acumen and results oriented.
Ability to demonstrate logical thinking and problem solving skills
Strong attention to detail
Strong communication, collaboration, and presentation skills
Comfortable working in a very collaborative, creative, and fast paced environment
Comfortable sharing concepts and taking feedback
Self-motivated and takes initiative
Interest in e-commerce and marketing
Eagerness to learn new skills
Self-motivation and initiative-taking
A BA/BS Degree is required

Nice To Haves

1+ years of analytical experience is a plus but not required
MS/MSc/MEng in a quantitative field is a plus but not required
Experience with SQL, Tableau, Google Analytics, Python preferred
Basic programming skills in any language (java, vba, python, c++…) are a plus
Experience with E-commerce marketing is a plus
SQL and Database experience or training is a plus

Responsibilities

Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels
Write queries and scripts to serve personalized content in emails and mobile push messages
Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results
Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources
Perform customer segmentation and customer lifetime value analysis to support retention strategy
Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
Help drive REVOLVE’s customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns
Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts
Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets
Prepare, test and schedule daily email sends
Test and schedule mobile push notifications
Plan and implement A/B tests on campaigns
Develop and project manage triggered email campaigns and personalization in batch-sent email campaigns
Prepare and present weekly email scorecard
Maintain email calendar and gather assets
Check and troubleshoot email code with basic understanding of HTML and PHP – can be learned on-the-job
Oversee and monitor email list segmentation and list growth
Provide ad-hoc reporting and analytical support to marketing team as needed
Perform market research and monitor competitor’s email programs
Help with Loyalty program implementation and measurement