Marketing Retention Specialist

Corewell Health • Grand Rapids, MI

14d

About The Position

This role is responsible for supporting the development and execution of strategic marketing and communication initiatives aimed at retaining and engaging Medicare members. The ideal candidate brings a strong understanding of the Medicare landscape and a deep commitment to improving the member experience through education, personalized outreach, and high-impact marketing. This individual will play a key role in helping Medicare members understand their plan benefits, stay informed through key moments in the plan year, such as the Annual Enrollment Period and Open Enrollment Period, and foster long-term loyalty. The Marketing Specialist will support multi-channel retention efforts, including print, email, digital, and one-to-one touchpoints, designed to support member satisfaction, engagement, and renewal. Success in this role requires a balance of strategic thinking, attention to compliance, especially CMS guidelines, and hands-on execution.

Requirements

• Bachelor's Degree or equivalent In Business Administration, Marketing, Communications, or related field
• 2 years of relevant experience in marketing or related role

Nice To Haves

• 2 years of relevant experience project management experience

Responsibilities

• Support the development and execution of Medicare retention campaigns, with a focus on plan engagement, benefit education, and member loyalty.
• Design and implement communications that support ongoing education and renewal.
• Collaborate closely with teams across the organization, Medicare product, compliance, customer service, population health, etc., to ensure alignment and accuracy.
• Serve as the point of contact for assigned projects, managing creative development, production timelines, and stakeholder input.
• Ensure all campaigns meet CMS marketing guidelines and internal compliance standards.
• Use insights from member surveys, behavior, and reporting tools to refine messaging and increase campaign effectiveness.
• Coordinate the execution of multi-tactic marketing campaigns, ensuring timeliness, accuracy, and effectiveness.
• Support the creation of retention strategies to improve Medicare member experience and retention rates, particularly during key periods like Annual Enrollment Period, Open Enrollment Period, and Special Enrollment Period.
• Develop clear, concise messaging to explain complex plan information in a way that’s easy for members to understand and act upon.
• Anticipate member pain points and proactively develop communications to address concerns and reduce voluntary disenrollment.
• Translate data and feedback into actionable improvements for messaging tactics and customer satisfaction scores.
• Support reporting, documentation, and presentations that track campaign performance and drive continuous optimization.

Benefits

• Comprehensive benefits package to meet your financial, health, and work/life balance goals.
• On-demand pay program powered by Payactiv
• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
• Optional identity theft protection, home and auto insurance, pet insurance
• Traditional and Roth retirement options with service contribution and match savings
• Eligibility for benefits is determined by employment type and status

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level