Retention Marketing Manager

Turn5, Inc.•Paoli, PA

22h

About The Position

Turn5 is one of the largest and fastest growing e-commerce retailers in the Greater Philadelphia area. Best known for our award-winning, e-commerce platforms, AmericanMuscle.com, ExtremeTerrain.com, and AmericanTrucks.com, we’ve been engaging muscle car, truck, and off-road enthusiasts with exceptional products, services, and experiences since 2004. With the acquisition of Eckler’s in 2022, a pioneer in classic car restoration & modification for over 60 years, Turn5’s catalog of brands has expanded to now offer aftermarket automotive products for vehicles as classic as the Model T. Our purpose, however, extends beyond selling car parts. We have a commitment to creating meaningful customer experiences at every step of their journey. Whether it’s supplying a unique product that customizes the look and feel of their ride, providing thousands of educational videos for the DIYer or leveraging user generated content to inspire even the most experienced owner, we are obsessed with ensuring we reach as many like-minded gearheads across the globe. Reporting directly the Director of Marketing this person will play a critical and highly accountable role in driving customer engagement, revenue growth, and lifetime value across Turn5’s five retail brands: American Muscle, Extreme Terrain, American Trucks, Ecklers and throtl. This role will own both the strategy and hands‑on execution of triggered lifecycle automations and promotional/bulk messaging across Email and SMS. The ideal candidate will be a highly organized, data‑driven marketer who can independently build and optimize sophisticated automation programs, manage complex calendars, and consistently deliver measurable performance improvements. Other focus areas include technical QA, cross-team collaboration, and people management. Year 1 is going to be about: Own the performance, execution, strategy, and ongoing optimization of 30+ Email and SMS triggered lifecycle journeys across all brands (abandon cart, browse abandonment, back in stock, etc.). Proactively identify new trigger opportunities to improve revenue, traffic, conversion, and customer lifetime value. Devise, execute, and analyze ongoing A/B tests within triggered journeys to continuously improve performance against KPIs. Independently own the promotional/bulk messaging calendar for Email and SMS across all five brands. Lead automated lifecycle messaging strategy for paid loyalty and Military loyalty programs, leveraging testing and optimization to improve engagement and lifetime value. Manage the execution of all in‑house and vendor‑funded promotions, ensuring alignment with Merchandising and Product Data teams Oversee the Email and SMS messaging strategy including subject lines, sender names, pre‑headers, and creative direction Oversee end‑to-end production for retention marketing campaigns across Email, SMS, and onsite promotional placements. Partner closely with Creative, IT, Product Data, Merchandising, and Customer Service teams to execute campaigns efficiently and accurately. Manage multiple high‑priority projects simultaneously and make informed tradeoff decisions to meet business deadlines. Directly manage and develop a team of 2, providing clear direction, feedback, and performance management. Oversee weekly, monthly, and ad hoc performance reporting for Email and SMS, with a strong focus on triggered vs. promotional performance. Analyze trends and identify actionable insights to improve engagement, conversion, revenue, and customer retention.

Requirements

Bachelor’s degree in marketing, communications, or business, or an equivalent amount of experience and education.
6-8 years of Ecommerce Marketing experience
Proven background in building, testing, optimizing, and driving measurable improvements to customer journeys.
3-5 years of significant hands-on experience in triggered automations for Email and SMS
1-3 years of people Management preferred
Experience managing customer lists of 500,000+

Nice To Haves

Experience managing multi-brand marketing programs is preferred

Responsibilities

Own the performance, execution, strategy, and ongoing optimization of 30+ Email and SMS triggered lifecycle journeys across all brands (abandon cart, browse abandonment, back in stock, etc.).
Proactively identify new trigger opportunities to improve revenue, traffic, conversion, and customer lifetime value.
Devise, execute, and analyze ongoing A/B tests within triggered journeys to continuously improve performance against KPIs.
Independently own the promotional/bulk messaging calendar for Email and SMS across all five brands.
Lead automated lifecycle messaging strategy for paid loyalty and Military loyalty programs, leveraging testing and optimization to improve engagement and lifetime value.
Manage the execution of all in‑house and vendor‑funded promotions, ensuring alignment with Merchandising and Product Data teams
Oversee the Email and SMS messaging strategy including subject lines, sender names, pre‑headers, and creative direction
Oversee end‑to-end production for retention marketing campaigns across Email, SMS, and onsite promotional placements.
Partner closely with Creative, IT, Product Data, Merchandising, and Customer Service teams to execute campaigns efficiently and accurately.
Manage multiple high‑priority projects simultaneously and make informed tradeoff decisions to meet business deadlines.
Directly manage and develop a team of 2, providing clear direction, feedback, and performance management.
Oversee weekly, monthly, and ad hoc performance reporting for Email and SMS, with a strong focus on triggered vs. promotional performance.
Analyze trends and identify actionable insights to improve engagement, conversion, revenue, and customer retention.