Retention Marketing Manager
About The Position
Own and scale customer lifetime value (LTV) across Gymreapers’ DTC and Amazon ecosystems by building world-class email, SMS, post-purchase, loyalty, and repeat purchase systems. This role exists to turn first-time buyers into lifelong Gymreapers customers. You will be accountable for repeat rate, LTV, churn reduction, and contribution margin from retention channels. At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes. We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more. With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.
Requirements
- 7+ years in ecommerce, marketplaces, or international expansion
- Demonstrated P&L ownership and accountability
Nice To Haves
- Proven experience scaling international revenue through owned execution
- Deep expertise in international Amazon marketplaces
- Experience building and leading cross-functional teams
- Strong understanding of international logistics and fulfillment
Responsibilities
- Own retention strategy end-to-end across: Email (Klaviyo) SMS Post-purchase & replenishment flows Loyalty & referral programs
- Build, optimize, and scale automation flows: Welcome & onboarding Abandoned browse / cart / checkout Post-purchase education Cross-sell & upsell Win-back & churn prevention
- Develop segmentation strategy by: Purchase behavior Product category Channel (Amazon vs DTC) Customer value tiers
- Partner with Creative to: Define messaging frameworks Build high-converting templates Test copy, offers, and creative at scale
- Own A/B testing roadmap: Subject lines Offers Timing Frequency
- Manage send calendar & channel orchestration (email + SMS + on-site)
- Collaborate with Ops & Product to: Support launches Drive repeat purchases Improve post-purchase experience
Benefits
- Competitive Pay
- Company paid holidays
- Paid Time Off (PTO)
- Gymreapers on-site gym!
- Newly renovated HQ!
- 401(k) with up to a 4% employer match
- Life Flight Program, Voluntary
- Employee Assistance Program
- 50% Employee Discount
- 100% Employer Paid: Medical, Dental and Vision
- 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
- Health Savings Account (HSA) employee option
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
