Retention Marketing Associate Director

Avenue Z•Miami, FL

3d•$90,000 - $115,000•Hybrid

About The Position

We are seeking a hands-on, performance-driven Retention Marketing Associate Director to manage lifecycle and retention marketing across a portfolio of Shopify-driven e-commerce brands and B2B businesses. This is a player-coach role. You will directly manage multiple client accounts while also providing oversight and strategic guidance to other retention leads managing their own accounts. This position is execution-heavy and requires strong hands-on experience building and optimizing CRM programs. You will be accountable for driving measurable retention revenue growth across your book of business.

Requirements

5–7 years of experience in lifecycle and retention marketing.
Experience managing multiple client accounts in an agency or multi-brand environment.
Hands-on experience building and optimizing complex flows in Klaviyo, HubSpot, Salesforce, Attentive, or similar platforms.
Proven ability to grow retention revenue for Shopify-based e-commerce brands.
Working knowledge of B2B CRM lifecycle and nurture strategy.
Strong analytical mindset with ability to tie retention efforts to revenue performance.
Some experience mentoring or overseeing junior team members.
Must be located in Miami, FL.

Responsibilities

Account Ownership
Directly manage retention strategy and execution for multiple client accounts.
Oversee and support other retention managers to ensure consistency in performance and best practices.
Review lifecycle programs across accounts and identify opportunities for improvement.
Own retention KPIs across your portfolio.
Hands-On Lifecycle Execution
Build, optimize, and maintain automation flows in platforms such as Klaviyo, Postscript, Attentive, HubSpot, Salesforce, or similar.
Execute campaigns end-to-end including segmentation, QA, scheduling, deployment, and reporting.
Audit and restructure underperforming CRM accounts.
Troubleshoot integration, deliverability, and tracking issues.
Ensure accurate data flow between Shopify, CRM systems, and analytics platforms.
Shopify & E-Commerce Retention
Develop lifecycle strategies within Shopify ecosystems.
Build high-performing flows including welcome, abandoned cart, post-purchase, replenishment, win-back, loyalty, cross-sell, and reactivation sequences.
Align retention initiatives with paid media and promotional strategy to support blended performance goals.
B2B CRM & Nurture Programs
Build and optimize nurture sequences aligned with pipeline stages.
Support lead qualification, re-engagement, and client retention workflows.
Collaborate with sales teams to improve lifecycle communication and CRM utilization.
Testing & Performance Optimization
Conduct A/B testing across subject lines, messaging, offers, and segmentation.
Analyze retention performance using cohort and revenue data.
Provide regular reporting on LTV, repeat purchase rate, churn, and retention revenue contribution.
Identify scalable automation opportunities across accounts.