Summer Intern, Retention Marketing

Sirius XM • New York, NY

1d

About The Position

The Retention Marketing Intern will assist in managing our “Saves” channels, connecting with customers at the point of cancellation to find the right plan or price that fits their needs. In this role, you will help evolve our retention strategy to keep customers happy and reduce churn. You will collaborate with cross-functional partners in Product, Customer Service, Legal, Insights, and Analytics to help execute data-driven campaigns, analyze performance metrics, and refine strategies that drive customer loyalty and business growth.

Requirements

• Internships are open to current students enrolled at a university (those graduating by May 2027 are preferred) and recent graduates who graduated within the 12-month period prior to the start of the internship as well as broadcasting schools with one-year programs that provide certificates of completion.
• Currently pursuing/have a degree in Marketing, Media Studies, Communication, or a related field.
• Tech Proficiency: Proficiency in Microsoft Office (specifically Excel and PowerPoint) and Google Workspace (Sheets, Slides).
• Data Curiosity: Enthusiasm for working with data, analyzing trends, and deriving meaningful insights from numbers.
• Customer Focus: A passion for the customer experience and a commitment to delivering value and satisfaction (understanding the why behind a cancellation).
• Analytical Mindset: Excellent critical thinking and problem-solving skills with an ability to connect data to business strategy.
• Communication: Strong verbal and written communication skills, with the ability to present ideas clearly to team members and stakeholders.
• Team-Oriented: Eagerness to learn, collaborate, and act as a helpful liaison in a dynamic cross-functional team environment.
• You must be 18 years of age or older.
• Must have legal right to work in the U.S.

Responsibilities

• Monitor Performance: Assist in tracking churn metrics and KPIs to report on the health of the business to various stakeholders.
• Analyze Retention Data: Leverage customer data to spot opportunities for improvement, specifically looking at how different customer segments are performing.
• Root Cause Investigation: Collaborate with Analytics and Product to help investigate why customers are leaving and support the development of proactive tactics to address those reasons.
• Support Saves Initiatives: Assist in the execution of data-driven strategies designed to retain business by matching customers with the right plan or price at the point of cancellation.
• Digital & AI Evolution: Partner with the team as we test new AI capabilities and expand into digital channels, helping ensure our offers provide a personalized and consistent experience across the board.
• Project Coordination: Help manage retention projects from the idea phase to production, ensuring timelines are met and cross-functional partners are aligned.
• Cross-Functional Liaison: Act as a helpful bridge between the Contact Center, Digital Experience, and Tech teams to facilitate the smooth rollout of new retention programs.
• Research & Trends: Stay curious about industry trends and emerging retention technologies, bringing fresh ideas and best practices back to the team for consideration.
• Performance Reporting: Assist in preparing regular reports for the team and leadership that highlight what’s working, what isn’t, and where we can improve our KPIs.

What This Job Offers

• Career Level: Intern
• Number of Employees: 5,001-10,000 employees