Retail Sales Manager

Orlando Food Sales•Glen Rock, NJ

9h•Onsite

About The Position

Orlando Food Sales Inc. (OFS) is seeking a Retail Sales Manager to lead the launch and national expansion of premium Italian brands across U.S. retail channels. This role is responsible for driving revenue growth, securing new retail partnerships, and executing go-to-market strategies that position the company for long-term success in the market. The position focuses on building distribution across national grocery chains and independent specialty retailers, while developing strong relationships with retail buyers and distributors. This is a highly entrepreneurial role that requires both strategic vision and hands-on execution. The position is based in Northern New Jersey and is an in-office role, with a willingness to travel nationally (~30–50%) for customer meetings, trade shows, and market visits. The position reports directly to the VP of Retail Development.

Requirements

Bachelor’s degree in Business, Marketing, or related field preferred
7–12+ years of CPG sales experience
Proven success selling into retail grocery chains (regional or national)
Experience working with independent and specialty retailers
Background in specialty food, imported food, or premium grocery strongly preferred
Experience launching or scaling a brand is a plus
Strong communication and presentation skills (written and verbal)
Ability to effectively engage with retail buyers, distributors, and internal stakeholders
Highly organized with the ability to manage multiple accounts and priorities
Strong attention to detail and follow-through
Analytical and data-driven approach to decision making
Ability to identify opportunities, address challenges, and execute solutions effectively
Self-starter with a strong sense of ownership and accountability
Ability to operate independently while collaborating across teams
Comfortable working in a fast-paced, growth-oriented environment
Sales forecasting and demand planning
Trade promotion management and tracking
Pricing strategy and margin analysis
ERP systems (NetSuite or similar)
CRM systems (HubSpot or similar)
Data analysis and reporting (Advanced Excel, Power BI, Tableau)
Category and sales presentation development

Responsibilities

Drive distribution and revenue growth across national and regional grocery chains, as well as independent and specialty retailers
Identify, target, and secure new retail accounts and business opportunities
Build and manage a strong pipeline of prospective customers and partners
Deliver compelling sales presentations and category insights to retail buyers
Develop and execute strategies to win new placements and expand shelf presence
Lead national launch initiatives for Olitalia EVOO and Caputo Specialty Flour
Define target channels, retailers, and priority markets
Collaborate with Marketing on brand positioning, storytelling, and promotional strategies
Utilize market and category data (e.g., Circana) to develop persuasive retail selling stories
Execute go-to-market strategies that drive awareness, trial, and repeat purchase
Build and maintain strong relationships with retail buyers and distributors
Negotiate pricing, contracts, and promotional agreements
Ensure effective in-store execution, including placement, merchandising, and velocity
Monitor account performance and identify opportunities for growth and optimization
Partner with Marketing on promotions, trade shows, and brand assets
Work with Supply Chain on inventory planning, forecasting, and product availability
Collaborate with Customer Experience on order execution and trade promotion tracking
Align with leadership on strategy, reporting, and performance objectives
Monitor category trends, competitor activity, and pricing dynamics
Analyze performance data to inform sales strategy and decision-making
Provide insights to refine product assortment, pricing, and promotional effectiveness
Maintain strong commercial discipline around margins and trade spend