Mercury Marine: Retail Sales Intern

Brunswick Boat GroupFond du Lac, WI
Hybrid

About The Position

As part of the talented Retail sales team, you will support key initiatives across Retail Sales, Distributor Management, Retail Analytics, and Ecommerce Compliance. This internship offers exposure to sales strategy, market analysis, inventory optimization, promotional performance measurement, and retailer/distributor operations within a fast-paced consumer products environment. The intern will work closely with sales leaders, category managers, analytics teams, and ecommerce stakeholders to identify business opportunities, improve processes, and support data-driven decision making. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

  • Pursuing a Bachelor's degree in Business, Marketing, Sales
  • Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
  • Proficiency in Microsoft Excel, Power BI, or other data visualization tools preferred.
  • Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
  • Excellent communication and collaboration skills.
  • Interest in retail sales, distribution, ecommerce, and consumer products industries.
  • Minimum second semester sophomore status with 48 completed credits
  • Availability to work full-time (40 or more hours per week) during the the months May through December of 2027.

Nice To Haves

  • Prior intern experience.
  • Previous internship, coursework, or project experience in retail, sales, marketing, category management, eCommerce, or business analytics.
  • Marine or parts and accessories (P&A) experience.
  • Interest in the marine, powersports, outdoor recreation, or consumer products industries.

Responsibilities

  • Assist with Land ‘N’ Sea distributor show planning and maintenance of training calendars.
  • Analyze Land ‘N’ Sea distributor programs and provide recommendations on product offerings and program enhancements.
  • Conduct competitive research to identify market trends, successful initiatives, and opportunities for program improvements.
  • Support promotional performance analysis and summarize results for stakeholders.
  • Perform competitive pricing analysis to identify market opportunities and trends.
  • Maintain and enhance internal fines tracking and reporting dashboards.
  • Partner with Category Managers to organize, update, and centralize Safety Data Sheet (SDS) documentation.
  • Collaborate with the Analytics team to support retail sales dashboard enhancements and reporting improvements.
  • Analyze retail data to identify out-of-stock conditions, inventory gaps, and SKU expansion opportunities.
  • Conduct competitive market analysis to support strategic business decisions.
  • Support with Authorized Internet Reseller (AIRA) compliance audits and data validation activities.
  • Support seller data maintenance and cleanup efforts to improve data accuracy and reporting.

Benefits

  • Relocation assistance
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