Retail Media Manager

The Bluebird Group•Bentonville, AR

2d•Hybrid

About The Position

The Bluebird Group is a manufacturer’s representative and consulting firm serving as an invaluable partner to some of the most innovative brands and multinational retailers. We are committed to delivering innovative solutions, focusing on growth, expertise, data, and fostering relationships. This is a position for a strategic, collaborative, and personable Retail Media Manager who is passionate about developing and executing effective advertising strategies for our clients. As part of our team, you will work with a group of dynamic learners and problem-solvers to create and implement multi-platform advertising campaigns that drive measurable results across Amazon, Walmart, and emerging retail media networks. We need someone who is not only a strategic thinker but also an excellent storyteller who can craft compelling performance narratives that resonate with marketing directors and brand leaders. You will be responsible for managing larger or more complex client accounts, leading strategic planning sessions, and coaching internal and external stakeholders/support roles on your accounts. The best managers see around corners - they anticipate client needs, spot opportunities before they're obvious, and build the kind of trust that turns a vendor relationship into a true partnership. We are looking for a natural leader who can work well with others, isn't afraid to take on new challenges, and brings a point of view to every conversation. You don't wait to be asked - you recommend, advocate, and lead.

Requirements

3-5 years of Amazon Ads, retail media, or digital advertising experience, ideally in an agency environment
Demonstrated ability to manage multi-account portfolios and deliver consistent, measurable results
Proficiency with Amazon Search bidding strategies, audience targeting, and campaign architecture
Strong analytical mindset with comfort interpreting performance data, AMC reporting, and attribution models
Client-facing communication skills: ability to lead QBRs, present to marketing directors and VPs, and manage expectations
Experience mentoring or coaching junior team members
Expert proficiency in Excel and PowerPoint for reporting, analysis, and client presentations
Strategic thinking: ability to connect campaign-level decisions to business-level outcomes
Adaptability and eagerness to adopt new platforms, tools, and workflow technologies as they evolve
Familiarity with retail media ad tech platforms (e.g., Skai, Pacvue) and ability to leverage them for campaign management, reporting, and optimization

Responsibilities

Own and drive advertising strategy across Search and DSP for larger or more complex client accounts
Lead strategic planning sessions including annual planning, seasonal strategies, and budget allocation recommendations
Build and present quarterly business reviews with executive-level storytelling and clear strategic roadmaps
Manage and develop leads and specialists, coaching them on execution quality and strategic thinking
Navigate difficult client conversations with composure: performance declines, budget cuts, strategic pivots, competitive threats
Proactively identify account growth opportunities - new ad types, audience strategies, category expansion, incrementality testing
Collaborate with cross-functional teams (Client Team, Digital, Creative) to ensure unified account strategy and a connected consumer journey
Manage budget pacing and performance across funnel segments, product groupings, and campaign types, optimizing allocation to deliver against client KPIs
Monitor the competitive landscape and digital shelf, identifying emerging threats and understanding where each account sits within its category
Contribute to division-wide best practices and playbook development based on learnings from your accounts
Champion adoption of new tools, platforms, and workflows - providing feedback on strategic value and team usability