Retail Media Lead

PMG•Dallas, NY

59d

About The Position

We are PMG Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You Will Be Working With At PMG, you’ll lead alongside strategists, channel experts, analysts, and creatives who believe great results start with great partnerships. You’ll guide cross-channel planning and connect the dots between audience, creative, and measurement—always with a supportive team ready to test, learn, and build on what works. You’ll partner closely with client stakeholders and PMG leaders, shaping roadmaps, sharing insights, and helping teams operate with clarity and confidence. You’ll also mentor teammates, create space for new ideas, and champion thoughtful process improvements that raise the bar for everyone. If you’re excited to lead with empathy, collaborate deeply, and drive meaningful growth through connected retail media, you’ll thrive here. As a Lead in Retail Media, if you’re excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

Requirements

4+ years of experience in Retail Media, with a bachelor’s degree or equivalent work experience.
Experienced in designing and executing multi-channel retail media strategies across search and display, including SP/SB/SD and Amazon DSP where relevant.
Advanced fluency in targeting approaches and bid strategy; comfortable balancing automation with manual controls to hit efficiency and growth goals.
Strong budget planning skills—able to build allocation frameworks, scenario models, and pacing guardrails across complex portfolios.
Hands-on experience using AMC for analysis and audience building; familiarity with AMC concepts, queries, and practical measurement use cases.
Proven cross-functional collaborator who connects media, Retail Operations, and Creative to ship launch-ready programs and iterate quickly.
Comfortable piloting betas and new ad innovations with platform partners; skilled at assessing lift and scaling successful tests.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

Responsibilities

Lead end-to-end retail media strategy across accounts—aligning tactics in search and display with clear business objectives and measurement plans.
Own large-scale campaign orchestration (SP, SB, SD and display), ensuring pacing, audience strategy, and creative deployment are dialed for impact.
Guide and develop junior team members; oversee campaign architectures, QA, forecasting approaches, and ways of working that raise the bar.
Lead strategic conversations with client stakeholders; present performance insights and recommendations in executive forums with clarity and confidence.
Partner with platform reps to evaluate and test new betas/formats; translate wins into scalable playbooks for active programs.
Collaborate with Retail Operations to align inventory, pricing, and PDP improvements with paid media plans and retail calendars.
Champion use of Velocity to build views, surface competitive/category signals, and improve forecasting and diagnostics.
Leverage AMC (Amazon Marketing Cloud) to run deeper analyses, audience explorations, and incrementality studies; turn findings into actionable roadmap items.

Benefits

Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave : We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support : Access fertility benefits for all team members and their spouses.
Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance : Protect your pet's health and your finances.
Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits : Access support for travel and commuting needs, where available.
Annual Bonus : All employees are eligible for an annual bonus.
Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.