Retail Media Lead Retail Media Lead

Nestle Operational Services Worldwide SA • Bridgewater Township, NJ

3d • $115,000 - $130,000 • Hybrid

About The Position

We are seeking a skilled and experienced Retail Media Lead to join our team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns across Amazon and Omni customers to drive sales and increase brand visibility for prioritized Nestlé Health Science brands. The Retail Media Lead will work closely with our agency of record and cross-functional teams to plan campaigns, optimize advertising performance, analyze data, and provide insights to improve campaign effectiveness. This role requires a deep understanding of the Retail advertising ecosystem, strong analytical skills, and the ability to work independently and collaboratively in a team environment. While the brands this individual supports could change, this individual will most likely spend their time focused on Nature’s Bounty, Puritan’s Pride, and Nuun.

Requirements

• Must have at least 5 years of experience with at least 2 years in a Brand or Agency role leading strategic planning and activation with a strong focus on Commerce/ Retail Media. CPG experience preferred.
• Bachelor’s Degree is preferred but not required. High School Diploma or equivalent is required.
• Retail media expertise required, preferably working with Amazon and technology partners (ex: Pacvue).
• Must have experience leading the development of strategic retail media recommendations and managing investment and activation across different digital tactics (ex: Display, Search).
• Must have experience formulating objective based KPIs and strong understanding of closed loop retail attribution and measurement, as well as syndicated 3rd party research.
• Experience managing high volume of digital investment across a large portfolio of brands (3+) preferred.
• Knowledge of Amazon's full-funnel advertising ecosystem, including sponsored products, sponsored brand, sponsored brand video, and display ads.
• Needs to be results/ performance driven and can demonstrate past business performance success. Have strong business and financial acumen.
• Strong communicator, with ability to translate complex digital media concepts into simplified terms that non-media/ non-retail stakeholders can understand.
• Collaborative strengths to develop relationships cross functionally and with external agency and platform partners.
• Understand media operations and requirements (Budgets, Reporting, Billing, etc.).
• Hands-on keyboard experience managing campaigns in platform.

Responsibilities

• Develop and execute comprehensive retail media strategies for a sub-set of the Nestlé Health Science portfolio of brands to drive sales and increase brand visibility, in collaboration with our agency partners.
• Manage assigned budgets across brands and deliver on established KPIs.
• Help manage the relationship of our agency of record, ensuring effective communication, collaboration, and alignment with business objectives. Ensure accountability and delivery on requirements and projects.
• Lead and collaborate with agency partners through annual planning, activation, optimization, measurement (campaign level, monthly, quarterly, and annual) and other ad hoc requests as business needs arise.
• Collaborate with internal stakeholders, including brand, sales, and finance teams, to align advertising campaigns with business objectives.
• Conduct in-depth analysis of campaign performance, leveraging data and insights to identify opportunities for improvement and drive continuous optimization.
• Stay up to date with the latest trends and best practices in RDM (Retail Digital Media) advertising, ensuring our campaigns are innovative and effective.
• Ensure media best practices and established guidelines, and that performance, transparency, efficiency, and brand safety requirements, are being applied across all investments.
• Monitor and report on key performance indicators (KPIs) to track the success of advertising campaigns and provide regular updates to stakeholders.
• Identify new advertising opportunities to drive incremental sales and revenue.
• Other duties as required.

Benefits

• Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED