Retail Media - Data Analyst

Kingfisher

1d•Hybrid

About The Position

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Retail Media Analyst and you’ll be a big part of this. This role involves delivering high-quality analysis across Retail Media, CRM and Loyalty with a clear focus on customer behaviour, audience performance, and commercial outcomes. You will build and evaluate customer audiences and segments for Retail Media use cases, supporting activation through group-supported platforms and partner channels. You will measure and report on campaign performance, including incrementality, uplift, ROI, and contribution to sales, margin, and customer engagement. You will also deliver post-investment reviews (PIRs) for CRM and Retail Media activity, identifying what worked, what didn’t, and what should change next time. Support the definition and tracking of customer health metrics, including acquisition, engagement, frequency, churn, and long-term value. Partner with Retail Media teams to help demonstrate the value of first-party data to internal and external stakeholders, including suppliers. Produce clear, decision-ready insights that influence campaign design, audience strategy, and prioritisation, not just reporting for reporting’s sake. Work within a matrix of analysts and data specialists, contributing to shared analytical products and scalable approaches rather than one-off solutions. Support the growth of B&Q’s Retail Media proposition with robust insight and performance measurement. Bring external perspective on Retail Media, CRM, and personalisation, keeping up with industry trends, competitor activity, and emerging best practice.

Requirements

Previous experience gained from working within the Retail industry is essential
You can write complex SQL queries and have had experience working with other languages such as Python or R.
You have experience of marketing campaign design and analysis, working with customer data to find key insights to inform and drive change within the business.
You can design, execute, and evaluate marketing campaigns, optimise customer journeys, and increase marketing ROI
You can also use statistical methods such as hypothesis testing, confidence intervals, and p-values to draw valid conclusions and recommendations
You have familiarity with cloud-based analytics platforms such as Databricks, Snowflake, or BigQuery.
You are comfortable working in a matrix and agile environment, adapting to changing priorities
Applicants must have the right to work in the UK.

Responsibilities

Deliver high-quality analysis across Retail Media, CRM and Loyalty with a clear focus on customer behaviour, audience performance, and commercial outcomes.
Build and evaluate customer audiences and segments for Retail Media use cases, supporting activation through group-supported platforms and partner channels.
Measure and report on campaign performance, including incrementality, uplift, ROI, and contribution to sales, margin, and customer engagement.
Deliver post-investment reviews (PIRs) for CRM and Retail Media activity, identifying what worked, what didn’t, and what should change next time.
Support the definition and tracking of customer health metrics, including acquisition, engagement, frequency, churn, and long-term value.
Partner with Retail Media teams to help demonstrate the value of first-party data to internal and external stakeholders, including suppliers.
Produce clear, decision-ready insights that influence campaign design, audience strategy, and prioritisation, not just reporting for reporting’s sake.
Work within a matrix of analysts and data specialists, contributing to shared analytical products and scalable approaches rather than one-off solutions.
Support the growth of B&Q’s Retail Media proposition with robust insight and performance measurement.
Bring external perspective on Retail Media, CRM, and personalisation, keeping up with industry trends, competitor activity, and emerging best practice.