Retail Marketing Specialist

VETERINARY SERVICE INC•Beaver Dam, WI

1d•$60,000 - $65,000•Hybrid

About The Position

Under the general direction of the Director of Marketing, the Retail Marketing Specialist is responsible for coordinating with Sales professionals and other Marketing team members to develop and execute strategic marketing campaigns and activities for the organization’s retail customer segment. Essential Duties and Responsibilities include the following. Other duties may be assigned.

Requirements

Requires a 4-year degree in marketing, communications or related fields.
5+ years’ experience in retail or distribution marketing or equivalent combination of education and experience.
Excellent written and oral communication skills and the ability to effectively present information and respond to questions from vendors, customers, managers and other employees.
Knowledge of graphic design and print and digital activation, including proficiency in Microsoft Office, Adobe InDesign, Photoshop and Illustrator programs.
Excellent analytical skills and ability to interpret sales and marketing data.

Nice To Haves

Knowledge of animal health and/or agriculture is a plus.
Working knowledge, understanding and interest in pet, equine, poultry and livestock retail spaces.

Responsibilities

Develop and track marketing programs and materials such as sell sheets, product guides, brochures, mailers, email, social media and digital campaigns, promotions and events.
Design and proof associated marketing material according to Brand Style Guide.
Provide comprehensive analysis on program and material performance to internal and external stakeholders.
Collaborate with internal Marketing, Sales and Purchasing teams, as well as external agencies and vendors to strategize and implement key objectives.
Manage annual retail advertising budget and provide monthly and quarterly ROI reports.
Conduct market research to identify and advise on customer trends, competitor offers, sales opportunities and demographic data.
Use internal and external data and industry resources.
Recommend tactics and strategy to address information uncovered.
Develop objectives and goals for marketing activation aligning with organizational initiatives.
Partner with other Marketing team members to promote the organization and its products effectively across print and digital marketing channels.
Assist in planning and coordinating retail trade shows, sales training and other retail industry events.