Marketing Specialist

Vatica Health

2d•$95,000 - $115,000•Remote

About The Position

The Marketing Specialist is responsible for building and sustaining the market-facing stories and sales enablement content that strengthen brand presence and support measurable growth. This role owns two equally critical areas: development of compelling growth narratives and translation of those narratives into sales-ready materials that equip revenue teams to effectively engage health plans and provider organizations. This role partners closely across Growth, Customer Success, Marketing and executive leadership to ensure the organization’s value proposition is translated into clear, authentic, and compelling sales stories. The position may be remote and reports to the EVP of Commercial Operations.

Requirements

Bachelor's degree
4+ years of B2B marketing experience, preferably within healthcare technology or services
Demonstrated experience developing sales enablement materials for complex, consultative sales cycles
Advanced presentation development skills with the ability to create polished, clear, market-ready sales decks and related growth content
Exceptional writing and visual storytelling skills using PowerPoint, Canva or similar tools
Proven ability to synthesize stakeholder perspectives, market information, and product capabilities into compelling and persuasive narratives
Strong attention to detail and commitment to professional, high-quality deliverables
Demonstrated self-starter with strong planning, organization, and problem-solving skills
Ability to drive continued improvement in a fast-paced, sometimes ambiguous environment

Nice To Haves

Experience supporting value-based care, risk adjustment or quality improvement
Familiarity with healthcare buying dynamics of health plans and provider organizations

Responsibilities

Designs, develops, and maintains compelling sales stories and pitch materials that translate market insights, product capabilities, competitive differentiation, and demonstrated success into clear value propositions
Partners with Growth, Customer Success, and Marketing to understand buyer pain points, objections, and decision drivers, converting those insights into persuasive sales narratives
Maintains current knowledge of product offerings, customer outcomes, and the competitive landscape, applying that knowledge to continuously strengthen messaging effectiveness
Develops and manages structured, repeatable messaging frameworks that can be consistently leveraged across sales conversations and partnership discussions
Translates core messaging into executive-ready sales decks, one-pagers, case studies, and supporting collateral to enable selling across multiple stakeholder levels
Transforms complex clinical, operational, financial, and regulatory concepts into clear, visually compelling, and professional materials used by Commercial teams
Creates meaningful visuals (infographics, diagrams, and conceptual frameworks) that simplify healthcare delivery, value-based care, risk adjustment, and quality performance models
Ensures all messaging reflects healthcare compliance considerations, regulatory sensitivity, and brand integrity
Supports training and adoption of key content and messaging frameworks across Growth and Customer Success teams
Tracks usage and performance of sales materials, proactively gathering feedback and recommending improvements to strengthen the overall sales content portfolio

Benefits

Competitive salary based on your experience and skills – we believe the top talent deserves the top dollar
Bonus Potential (based on role and is discretionary) – if you go above and beyond, you should be rewarded
401k plans– we want to empower you to prepare for your future
Room for growth and advancement- we love our employees and want to develop within
Comprehensive Medical, Dental, and Vision insurance plans
Tax-free Dependent Care Account
Life insurance, short-term, and long-term disability
Excellent PTO policy (everyone deserves a vacation now and then)
Great work-life balance environment- We believe family comes first!
Strong supportive teams- There is always a helping hand when you need it