BestDrive Marketing Specialist - Retail

Continental•Charlotte, NC

1d•Hybrid

About The Position

The Marketing Specialist – Retail is responsible for planning, coordinating, launching, and measuring marketing campaigns across BestDrive’s retail network. This role focuses on execution excellence—ensuring that campaigns are clearly defined, properly approved, easy for stores to implement, and aligned with pricing, margin, and manufacturer requirements. The ideal candidate is highly organized, detail-oriented, and comfortable operating in a fast-paced, multi-stakeholder environment. Success in this role requires strong cross-functional coordination, ownership of timelines and deliverables, and a practical understanding of how marketing programs translate into store-level action and results.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field required.
Minimum of 1–3+ years of marketing experience, preferably in commercial, automotive, tire, retail service, or multi-location environments.
Familiarity with CRM systems, digital marketing platforms, and basic analytics and reporting tools.
Strong organizational skills with exceptional attention to detail and follow-through.
Self-directed with a high level of ownership and the ability to work effectively with minimal supervision.
Ability to manage multiple priorities and deadlines in a dynamic business environment.
Strong business acumen, including an understanding of costs, margins, pricing structures, and promotion profitability.
Clear, professional communication skills and the ability to collaborate across functions.
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.