Retail Marketing Manager, Grown Brilliance

Leap•New York City, NY

15d•$105,000 - $125,000•Onsite

About The Position

Retail Marketing Manager, Grown Brilliance About Leap Our team is powering the next generation of leading consumer brands by creating vibrant presences in local communities nationwide. As one of the fastest-growing companies in the retail and ecommerce space, Leap has launched stores for dozens of brands and continues to scale its network across brands, markets, and categories. Come take this leap with us. Your ideas, perspective, and voice are valued here. The Role As the Retail Marketing Manager, Grown Brilliance , you will be the strategic lead responsible for driving foot traffic and brand awareness across our national fleet of retail stores. You will own the strategy and execution of impactful local partnerships, high-profile events, and integrated marketing initiatives that bridge the gap between digital discovery and in-store conversion. A primary focus of this role is to act as a cross-functional connector, collaborating closely with brand team and store teams to ensure every store has a localized marketing strategy that resonates with the community. You create compelling reasons for customers to visit and engage with Grown Brilliance in person.

Requirements

Professional Experience: 5+ years of experience in Retail Marketing, Field Marketing, or Brand Management, with a proven track record of driving physical traffic in a multi-unit retail environment.
Cross-Functional Expertise: Demonstrated ability to collaborate effectively with diverse stakeholders, from corporate brand partners to field employees and store managers.
Event & Partnership Management: Extensive experience in planning and executing retail-focused events and managing external brand partnerships.
Retail Ecosystem Knowledge: Deep understanding of the retail environment, including seasonal promotional calendars and the operational challenges of store-level execution.
Analytical Skills: Ability to track and report on marketing performance metrics, using data to refine strategies and demonstrate the ROI of retail-focused spend.

Responsibilities

Store Traffic Generation: Design and execute localized marketing campaigns and national retail initiatives specifically measured by their ability to increase high-intent foot traffic and as a result, increase revenue.
Annual Strategy: Develop and maintain a retail marketing calendar that aligns with product launches, seasonal peaks, and regional store events in partnership with cross-functional teams.
Partnerships & Events: Identify, secure, and manage local and regional partnerships and events that align with the Grown Brilliance brand to drive new customer acquisition, community engagement and customer retention strategies.
Omni-channel Activation Strategy: Work with internal partners to create a comprehensive strategy to support retail marketing activations through a mix of 1:1 clienteling, SMS, and broad email campaigns to drive engagement and store traffic.
Field Collaboration: Work closely with store leaders and store employees to understand local market nuances and provide them with the marketing tools and toolkits needed to drive traffic.
Brand Alignment: Collaborate with Grown Brilliance executives and creative teams to ensure all retail marketing assets and strategies remain consistent with the overall brand identity while serving the needs of the physical stores.
Performance Tracking: Communicate the ROI of retail marketing efforts to leadership, providing clear data-driven narratives on how events and partnerships are fueling physical growth.