Senior Manager, Retail Marketing

The Honest Kitchen Inc

12d • $90,000 - $110,000

About The Position

The
Senior Manager, Retail Marketing leads the strategy, development, and execution of retail marketing initiatives across independent pet and key national accounts. This role serves as a critical link between Brand and Revenue teams, ensuring consistent brand messaging while driving sell-in, sell-through, and long-term retail growth. This role reports directly into the Sr. Brand Director but does require strong connection and collaboration with the Sales organization.
You’ll drive retail programming end-to-end — from supporting promotional strategy and retailer communications to in-store presence, training, and trade events — helping bring The Honest Kitchen brand to life wherever pet parents shop. Your primary customers will be Petco and PetSmart, but you will also support our Independent Pet Retailers across the US and Canada.

Requirements

• Exceptional organizational and project management skills with the ability to manage multiple initiatives simultaneously
• Comfortable working with urgency on short timelines while maintaining momentum on longer-term initiatives
• Strong cross-functional collaborator with excellent written, verbal, and interpersonal communication skills
• Analytical mindset with experience tracking performance metrics and translating insights into action
• Genuine love for animals and passion for improving their health and wellbeing
• Willingness to travel (less than 10% of time)
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
• Minimum 5+ years of relevant experience in Retail marketing, Trade marketing or Shopper marketing
• Experience working with software tools like Asana, Box, Salsify etc.

Nice To Haves

• Experience working within the Pet Channel (Independent, Big Box store) a major plus!

Responsibilities

• Collaborate with the Sr Brand Director to translate overarching marketing plans into retailer-specific plans
• Collaborate with the VP of Sales to prioritize accounts and projects ensuring time is dedicated to driving maximum impact
• Work with the Director of Key Accounts for Petco & PetSmart ensuring we maximize our Marketing investments and are driving as much synergy as possible to the overall Brand activations.
• Support Joint Business Planning (JBP) conversations and execute retail strategies with key account partners
• Serve as the primary marketing point of contact for Regional Sales Managers (RSMs), providing account-specific support and updates on promotions, programs, and launches that impact the Independent Pet Retailers
• Evolve and partner with the sales team on the Retail Excellence Program to increase TDPs, maximize revenue in priority doors, and improve YOY growth and SKU velocities
• Partner with the sales team to develop the independent channel promo playbook, while aligning programs with the broader THK marketing initiatives
• Oversee coupon and offer platforms (Inmar, PromoPod), including barcode creation, offer setup, redemption reporting, and unpaid coupon approvals
• Create and manage the annual sample plan across channels, including budget tracking, production coordination, and field distribution
• Build and execute the annual retail email and SMS communication strategy to support key events, promotions, and programming
• Manage the B2B communications platform and retailer contact database, including data hygiene and audience segmentation
• Own retailer training strategy and execution, including: 1. Online training platform management 1. New training video development 1. Sales decks and tools for RSMs 1. Petco Partner Engagement series 1. KPI tracking and performance reporting
• Oversee development of all point-of-sale materials including POP signage, displays, and on-shelf communication
• Lead creation of core sales support assets such as brochures, retailer guides, order forms, price lists, sell sheets, FAQs, and promotional materials
• Support product marketing by developing retail go-to-market strategies and launch toolkits
• Manage and maintain marketing and sales asset platforms including Box, SharePoint, Issuu, Resight CRM, FedEx POD, and Salsify (retailer-facing catalog)
• Assist the sales team in management of Resight CRM and Salesforce Cloud Marketing retail execution software, including account data accuracy, marketing asset builds in the platforms to communicate to retailers
• Manage Go Planogram software and development of best-selling planograms for key accounts and RSMs
• Maintain SOCi store locator platform with ongoing updates and quarterly data sweeps
• Lead trade show and large-scale retailer event execution (e.g., SuperZoo, Global, distributor shows, Petco Summit, PSP Summit, demo days)
• Oversee development and execution of the company-wide promotional calendar and lead monthly cross-functional meetings to reduce channel conflict and increase visibility
• Manage the Employee Feed Program, including goal setting, program optimization, and ongoing coordination with Accounting

Benefits

• Time off: We offer a highly competitive time off schedule, including unlimited vacation and additional sick time, in addition to a generous company-paid holiday schedule.
• Benefits: Various health insurance plans with generous employer contributions to premiums. We also offer vision, dental, short-term disability, long-term disability, accident, critical illness, an employee assistance program, and an FSA/HSA.
• Financial wellness: Enjoy perks like a company 401K with an employer match.
• Mission Driven: Employees can take up to 40 hours of volunteer time a year, and we offer donation matching to non-profit organizations of your choosing.
• Pet Friendly: Pet-friendly offices, zoom calls, discounts on pet insurance, and of course, free pet food!
• Collaborative Team: We offer a fun, team-oriented work environment where you feel like you are making a difference every day.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior