Retail Location Planning Manager

LEGO • Boston, MA

2d • Hybrid

About The Position

Are you passionate about the world of retail, and have a good grasp of geography and demographics? The LEGO Group has developed into one of the most trusted and valuable brands in the world. This is an exciting time to join the global Footprint & Expansion Strategy Team, as we shape the future of our store network globally. As a Location Planning Manager, you will be supporting our LEGO Brand Retail Stores expansion globally, with a focus on AMS and EMEA. Establish new and existing market roadmaps, identify new areas for growth and optimization and utilize your location GIS skills and analytical background to shape the LEGO Group’s global footprint. Please note: No relocation assistance is offered for this role. The role can be based out of our Copenhagen or Boston HUB. Our hybrid working model is 3 days office/2 days home weekly. Reporting to the Senior Manager of Location Planning within the Global Footprint & Expansion Strategy Team, you'll collaborate closely with a small team of location planners to shape The LEGO Group's global store network. This role involves strategic analysis, market research, and cross-functional collaboration to drive the expansion and optimization of LEGO Brand Retail's footprint. Help us achieve our mission to inspire and develop the builders of tomorrow. We're seeking an ambitious, entrepreneurial, and commercially savvy candidate with experience in retail, FMCG, CPG, or consulting.

Requirements

• Location Planning and GIS Expertise: Proficient in techniques, tools, spatial analytics, and statistical methods, supported by strong organizational skills.
• Financial and Market Insight: Understand P&L, market dynamics, and consumer trends, leveraging Microsoft Office Suite for analysis.
• Analytical and Presentation Skills: Ability to integrate, interpret, and present data effectively, showcasing self-motivation and attention to detail.
• Industry Experience and Education: Background in retail location planning, with a relevant degree and proficiency in QGIS, ArcGIS, Alteryx, and Tableau.

Nice To Haves

• Experience with SQL or Python coding
• Familiarity with diverse store formats and segmentations
• Background in global retail or FMCG/CPG

Responsibilities

• Data-Driven Network Blueprints: Develop and maintain strategic network plans for AMS and EMEA using internal and external data.
• Portfolio Recommendations: Align store expansion strategies with global goals and regional market dynamics.
• Sales Forecasts: Provide accurate sales forecasts and transfer assumptions for new store and relocation business cases.
• Market Trends: Keep systems and data updated to ensure recommendations reflect current trends.
• GIS and Data Visualization: Use GIS platforms, visualization tools, and forecasting techniques for strong portfolio insights.
• Engaging Presentations: Deliver clear presentations with actionable insights.

Benefits

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees