Retail Lead

The Jay Group LTD•Battle Creek, MI
•Hybrid

About The Position

Bargain Lane is a fast-growing local discount retail, online auction, and bargain bin store. We are combining brick-and-mortar retail management with real-time live auction sales through our operation called Bargain Lane Live, powered by Whatnot. We are looking for a high-energy hybrid leader who can seamlessly bridge our physical sales floor and our digital live channel. As a Retail Lead & Live WhatNot Show Host, you will spend part of your shift running floor operations—opening/closing the store, managing cash, supervising staff, and supporting customers—and part of your shift locked on camera holding down our live auction window. This is live selling, closer to QVC and live auctioneering than influencer content. You will be paired with a behind-the-scenes show assistant while on camera, maintaining a relentless pace across 250+ items while driving real-time sales numbers.

Requirements

  • Ability to maintain high energy on camera for up to 3.5 continuous hours without fading; comfortable performing under pressure during slow bid cycles or dead chats.
  • Prior retail experience (Keyholder, Lead, Assistant Manager, or Senior Associate) with experience handling cash transactions and basic math.
  • Proven ability to persuade, hustle, close sales, and respond productively to real-time feedback and performance metrics.
  • Willingness to work a flexible schedule, including evenings (4:00 PM – 8:00 PM show windows), weekends, and standard store opening/closing shifts.
  • Excellent verbal communication skills and a confident, approachable personality.

Nice To Haves

  • Prior Whatnot, TikTok Live, Instagram Live, or resale auction experience is a major plus, but not required. We will train you on platform software—you bring the personality, pace, and drive to close.

Responsibilities

  • Command the camera during live auction windows (typically scheduled within 4:00 PM – 8:00 PM blocks), pacing through 250+ items with non-stop energy.
  • Drive live bids through fast-paced product descriptions, call-to-actions, and continuous engagement.
  • Address viewers by name, build chat momentum, pivot selling styles in real-time based on live audience signals, and celebrate winning bids.
  • Participate in daily debriefs to evaluate sales data, viewer retention, and product performance to continuously optimize future shows.
  • Execute daily store opening and closing protocols, including security checks, register setup, and store lockdown.
  • Assist in directing, delegating tasks to, and training retail team members on floor standards, customer service, and loss prevention.
  • Reconcile cash drawers, conduct register audits, manage transactions, and resolve drawer discrepancies.
  • Assist in-store customers with product inquiries, sales, and returns, ensuring an engaging, organized store environment.
  • Maintain organized floor displays, monitor bin stock levels, and prep featured merchandise for live streams.
  • Enforce security policies and loss prevention strategies to safeguard store inventory.
  • Uphold all company policies, procedures, and operational standards across both physical retail and live streaming workflows.
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