Retail Go-To-Market Manager
About The Position
Reolink is a fast-growing global smart security and consumer technology brand focused on delivering innovative camera and smart home solutions. We are looking for a Retail Go-To-Market Manager to accelerate growth across major North American retail channels. This role is ideal for someone who understands how consumer electronics brands win at retail — including product launches, merchandising, promotions, digital shelf execution, retail media performance, and sell-through optimization. The ideal candidate has experience working with retailers such as Best Buy, Costco, Walmart, Target, Home Depot, Amazon, or similar consumer electronics channels.
Requirements
- Bachelor’s degree in Business, Marketing, Product Management, or related field.
- 3–7 years experience in: Retail account management, Channel marketing, Retail marketing, Category management, Go-to-market management, Consumer electronics.
- Experience with Best Buy, Amazon, Walmart, Costco, Target, Home Depot, or other national retailers strongly preferred.
Nice To Haves
- Understanding of retail launches, promotions, retail media, digital shelf, merchandising, and sell-through.
- Strong analytical ability.
- Excel, Power BI, Tableau, or retailer analytics experience preferred.
- Strong project management and communication skills.
- Understand how products win on the retail shelf and digital shelf
- Balance strategy, execution, and analytics
- Enjoy working with retailers and cross-functional teams
- Use data to improve performance
- Have passion for consumer technology and smart home innovation
Responsibilities
- Own end-to-end product launch execution across North American retail partners.
- Coordinate launch timelines, content readiness, marketing assets, inventory availability, and promotional plans.
- Partner with sales teams and retail buyers to support new item introductions and category growth.
- Work with international teams to ensure successful execution.
- Support business growth across retail and online channels.
- Collaborate with merchandising, marketing, and category teams.
- Execute product launches, promotions, retail media programs, seasonal campaigns, and in-store initiatives.
- Build strong retailer relationships.
- Optimize retailer product pages to maximize conversion.
- Improve titles, images, videos, enhanced content, messaging, reviews, and competitive positioning.
- Monitor performance and recommend improvements.
- Analyze retail performance and identify growth opportunities.
- Track revenue, sell-through, units, conversion rate, traffic, ROAS, promotions, and category performance.
- Convert insights into business recommendations.
- Monitor competitors, market trends, pricing strategies, and category movements.
- Recommend improvements for product positioning, pricing, promotions, and assortment.
- Partner with Sales, Product Management, Marketing, Operations, Supply Chain, and Global HQ.
- Act as the bridge between product strategy and retail execution.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
