Retail & Experience Manager - Black Hills Winery

Andrew Peller Ltd•Oliver, BC

43d•Onsite

About The Position

At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and craft beverage company by delivering the perfect brand experience for every lifestyle and occasion. Through our commitment to excellence, honouring our roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day. Who We Are We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience. We are hiring a Retail & Experience Manager for our Tasting Room at Black Hills Estate Winery. This is a rare opportunity to grow your career in hospitality and wine and lead the retail and experience team of a premium brand winery in Oliver, BC. The Retail & Experience Manager is responsible for developing, directing, and executing superior revenue strategies, as well delivering exceptional guest experiences that promote a premium brand Image and meet/exceed financial objectives. In addition, this role is responsible for management and leadership of retail sales and guest experience team.

Requirements

2+ years Supervisor or management experience preferably in a Hospitality/Tourism
3-5 years of experience working in Restaurant and/or Hospitality industry providing sales and customer service results.
Proficiency in Microsoft Office programs; with a focus on Word and Excel
Proven people leadership, coaching, listening, communication, supervision, project management, teamwork, and organizational skills

Nice To Haves

WSET considered an asset
Canadian Wine knowledge an asset

Responsibilities

Assist in developing and executing business strategies to meet/exceed financial objectives including:
Responsibility for achieving annual revenue targets for the Wine Shop and Tasting Experience
Leadership and management of seated tasting lounge, VIP guest experiences, Wine Club only tasting areas, retail sales counter, events, both onsite and offsite
Setting and achieving high customer conversion rates for the Wine Club program
Development and execution of guest experience programming; reviewing programs with Estate manager to maximize revenue yield offering world class guest experiences
Responsibility for inventory control; cash management, including tip out amount tracking and commission reporting
Working with merchandise buyers to develop retail accessory merchandising
Hosting VIP visits from internal stakeholders and external media and influencers; as well hosting top clients and long-standing Wine Club members
Responsible for business analysis of:
Industry/consumer trends developing new revenue opportunities which include crafting new and unique Wine and Food Experiences, as well new techniques to focus on Wine Club conversion and customer data collection
Effectiveness of referral network which include meetings with resort and business owners, increasing referral network and driving more traffic to the property
Provides daily leadership in a Management capacity including: Recruiting, On-boarding, mentoring & coaching, and performance management of Retail and Experience team
Creating an engaged, supportive, and fun working environment that promotes a “One Team” mindset
Opening and closing of retail store; attending weekly Functions meetings, supervising/delegating initiatives
Driving daily/weekly/monthly sales targets for Wine Sales and Wine Club program
Developing and delivering ongoing wine and product training for Retail and Experience team members; as well as, working with winery team ensuring the Retail and Experience team is apprised of winery functions
Ensuring accuracy of payroll and providing payroll with required documentation/information
Managing property maintenance and/or replacement of Retail equipment and fixtures when/where required
Responding efficiently and effectively to guest concerns/complaints
Maximize revenues per guest transaction (including up-selling) via a strong understanding of:
Estate wines and second label / experiences and offers/ Wine Club membership benefits /Merchandise promotions/ dining options and events
Ensures a safe and healthy work environment by ensuring alignment with the company’s Respect in the Workplace Policy in addition to the effective operation of the Health and Safety program and ensures compliance with government regulations