Retail & Events Manager

All Weather Seal of West Michigan•Traverse City, MI

1d•Onsite

About The Position

All Weather Seal of West Michigan is looking for an experienced Retail & Events Manager to lead our growing field marketing team. This leadership role is responsible for developing and managing a team of approximately 15 Retail and Event Marketing Representatives (and growing) while driving lead generation performance through retail partnerships, community events, and local marketing initiatives. As the Retail & Events Manager, you'll lead the daily operations, performance, and development of our retail and event marketing team while ensuring exceptional execution across every location and event.

Requirements

2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field
Experience managing team performance and holding employees accountable to goals and KPIs
Proven ability to coach, motivate, and develop high-performing teams
Strong organizational skills with exceptional attention to detail
Growth mindset with a passion for continuous improvement
Data-driven decision maker comfortable tracking metrics and performance
Excellent communication and interpersonal skills
Ability to lead, by example, in a fast-paced, team-oriented environment
Comfortable working weekends for community events and trade shows
Willingness to travel throughout Southern West Michigan
Valid driver's license

Responsibilities

Lead, coach, and develop a team of approximately 15 Marketing Representatives, with continued team growth expected
Recruit, onboard, train, and mentor new team members
Conduct regular one-on-one coaching sessions and performance reviews
Foster a culture built on accountability, teamwork, continuous learning, and healthy competition
Motivate your team to consistently achieve and exceed individual and team goals
Identify future leaders and help develop internal talent
Oversee operations across retail partner locations and community events
Ensure all booths, kiosks, and displays represent the All Weather Seal brand professionally
Manage staffing schedules for retail locations and weekend events
Coordinate event logistics, setup, breakdown, inventory, and promotional materials
Maintain operational excellence while creating engaging customer experiences
Own team performance and key marketing KPIs
Monitor lead generation, appointment quality, productivity, and conversion metrics
Analyze performance data to identify trends and coaching opportunities
Implement strategies to improve efficiency, lead quality, and overall team results
Ensure accurate CRM reporting and operational documentation
Drive a high-performance environment focused on continuous improvement