Retail District Manager

Live Parallel•Tallahassee, FL

2d•Hybrid

About The Position

The District Manager is responsible for leading multiple dispensary locations to achieve sales, profitability, compliance, and customer experience goals across a defined region. They are a critical link between corporate strategies and field execution, supporting store leadership in building high-performing teams and driving operational excellence. District Managers inspire excellence by modeling our core values, developing leaders, and elevating customer experiences aligned with the RELIEF model. This role is supporting our Surterra brand. Parallel is one of the largest multi-state cannabis companies in the Untied States, owning and operating in three markets: Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere.

Requirements

Age 21 or over
High School Diploma or equivalent
Valid Government-Issued Photo ID
Minimum 3–5 years of multi-store or multi-unit leadership experience

Nice To Haves

Bachelor’s degree in business, Management, or related field
Cannabis or retail industry experience strongly preferred.
Proven ability to drive performance through KPI management and team development.
Strong financial acumen, communication, and leadership presence
Proficiency in Microsoft Office Suite (Excel, Word, Outlook)

Responsibilities

Drive and maximize sales performance to consistently achieve or exceed budgeted sales goals and profitability.
Lead and monitor district KPIs including Sales, AOV, IPT, conversion, single line items transactions, discount %, gross margin, and customer retention.
Oversee district P&L performance, focusing on controllable expenses and strategies to reduce OPEX.
Analyze sales and market trends to identify business opportunities and develop strategic action plans.
Partner with store managers to develop bi-weekly Gameplans for stores trending below 90% to goal.
Conduct consistent 30- and 60-day follow-ups with the Director of Retail on KPIs, productivity, turnover, compliance, and SOP performance.
Champion leadership development by mentoring, coaching, and building a high-performing bench of Store Managers.
Conduct bi-weekly store visits, evaluating leadership effectiveness, team performance, and store execution.
Identify and implement development plans for all management staff across the district.
Attract, recruit, and retain top talent while building a succession plan across all locations.
Ensure consistent onboarding, training, and certification across stores in partnership with HR and leadership.
Lead with accountability and integrity, aligned with company values and culture.
Provide in-store support when staffing shortages arise, if the location is within a two-hour driving distance of your district.
Champion the RELIEF selling model throughout the district to deliver consistent, elevated customer experience.
Review and support customer feedback metrics (e.g., online reviews) and coach teams for improvement.
Maintain a strong presence across locations to ensure customer-first execution and adherence to brand standards.
Follow through on escalated customer concerns across the district to ensure resolution and satisfaction.
Ensure execution of brand and visual merchandising standards in all dispensary locations.
Monitor inventory health across the district, including cycle counts, compliance audits, and DOH visits.
Drive implementation and continuous improvement of SOPs across all stores.
Conduct monthly Dispensary Checklists and submit to Retail Leadership for ongoing operational assessment.
Support store management in achieving operational excellence and regulatory readiness.
Maintain proactive, transparent communication with the Director of Retail, Operations, and Store Leadership.
Serve as a liaison between field and corporate functions including HR, Marketing, Compliance, and Security.
Collaborate with Outreach Coordinators to support community engagement and promotional events.
Participate in cross-functional initiatives to integrate strategic objectives across field operations.
Ensure strict compliance with state and local regulations across all dispensary operations.
Lead with ethical conduct, collaboration, and commitment to the company’s mission and values.
Cultivate a district-wide culture rooted in excellence, inclusion, accountability, and continuous improvement.