Retail Development Mgr.

The Friedkin Group•Oklahoma City, OK

6d•Onsite

About The Position

The Retail Development Manager drives Gulf States Toyota’s mission to elevate dealer performance and customer experience through operational excellence, digital innovation, and impactful training. This role blends strategic consulting with creative education design—supporting dealers in optimizing sales processes, digital retailing capabilities, optimizing website performance, assisting with tier 3 digital marketing, and deriving insights from digital analytics, accelerating customer engagement across the Gulf States region. Acting as both a consultant and educator, the Manager partners closely with dealers, GST Sales Teams, and Toyota national resources to develop and deliver high-quality, data-driven training content across multiple platforms. Through leadership in dealership process improvement, this role builds a culture of continuous learning and operational success that strengthens the Toyota brand at every customer touchpoint. This position is under the leadership of (and reports to) the Director, Sales and will work closely with the GST Sales Team, Digital Ops team and Agency Marketing Advisors to launch initiatives, support and sustain dealer performance.

Requirements

Bachelor's Degree
4-6 years Experience working with dealers to improve their online and website presences, including digital and social advertising
4-6 years Experience consulting and recommending strategies to assist dealers with their ability to drive online digital traffic that improves their sales and service performance
4-6 years Experience with digital retailing, implementation of online tools and process consulting and training to transition online traffic to offline experience
4-6 years Equivalent work experience within GST Customer Relationship Management
Develops, implements, or follows the organization's guidelines and practices when interacting with customers to ensure a positive experience and to retain, grow, or generate new business. Intermediate-Advanced

Responsibilities

Partner with dealers to improve operational performance through enhanced sales and service processes, online lead handling, and customer experience optimization to drive dealer and district-specific retail objectives.
Lead and support the Internet Development Program (IDP) and related initiatives to improve dealer process efficiency and online/phone lead management.
Launch at dealers identified as tier 1 opportunity dealers by Sales Directors and DSMs. This includes assessments, identifying opportunities and gaps for performance, process mapping, recommending and implementing needed changes and training sessions
Assist DSMs with IDP launches at identified tier 2 opportunity dealers. Support functions include training sessions and assistance with other support and sustainment activities identified by DSM and/or dealer management
Collaborate with Toyota SmartPath and other digital retailing initiatives to promote a seamless online-to-offline customer experience.
Launch, support, training and sustainment of the Toyota Smartpath program and sales process and other digital retailing initiatives driving utilization exceeding TMNA average.
Leverage available systems and platforms (including CRM, desking tools, websites, advertising platforms, phone software, 3rd party consumer portals) to improve lead handling & customer experience and implement data-driven improvements.
Serve as the regional subject-matter expert for Toyota Digital Dealer Solutions (TDDS 3.0), leveraging platform tools to identify performance opportunities.
Work with field teams and marketing advisors to align TMNA, GST, and dealer-level marketing efforts for maximum impact.
Lead the implementation of training materials that address dealer needs and performance gaps across Sales disciplines, including but not limited to Tundra/Tacoma (Truck), Electrification - BEV, PHEV, Hybrid Readiness, Lease Training, and Modern Retailing support.
Manage, improve, and deliver training content through a multi-channel strategy—including in-person sessions, virtual learning, video content, and self-paced online courses.
Conduct offsite and remote workshops and training related to internet and phone lead handlings to support dealer managers and GST internal associates
Execute and sustain comprehensive training programs that support dealership certification and compliance (e.g., TMNA sales associate certification).
Continuously evaluate and refine training programs through engagement analytics, participant feedback, and performance results.
Assess and document learning needs across district; align curriculum with both short- and long-term business goals.
Innovate in training content formats and instructional methods (e.g., microlearning, interactive simulations, and blended learning models).
Oversee the effective use of sales associate technology platforms, Learning Management Systems (LMS), ensuring ease of access, consistency, and scalability across the dealer network.
Collaborate with GST leadership and field teams to ensure training supports business priorities such as modern retailing, appointment culture, customer satisfaction, and product knowledge.
Collaborate with internal GST teams, including Sales, Service, Digital Operations, and Marketing, to align dealer education and process initiatives.
Coordinate with Toyota and national training teams to integrate regional content into broader education programs.
Build strong partnerships with external vendors, agencies, and training providers to ensure content quality and consistency.
Develop and share best practices that promote continuous improvement in both dealer operations and training delivery.
Support the professional growth of dealer and GST associates through coaching, development planning, and thought leadership.
Be a go-to resource for agency Marketing Advisor