Restaurant Sales Manager

DRIFTWOOD HOSPITALITY MANAGEMENT•Asheville, NC

5d•Onsite

About The Position

This is a rare, dual-property role built for a hospitality sales professional who thrives on variety, relationships, and results. As Restaurant Sales Manager for both The Radical and Zelda Dearest, you'll represent two of Asheville's most distinctive boutique hotel experiences - each with its own personality, clientele, and F&B vision. At The Radical, you'll tap into Asheville's creative, community-forward energy to drive private dining, bold events, and locally-rooted catering experiences. At Zelda Dearest, you'll channel elevated boutique hospitality - curating intimate, bespoke functions for guests who expect the very best in every detail. You'll report directly to the General Manager and work in close partnership with both properties' culinary and F&B teams. This is a high-visibility role for someone ready to own their market, build lasting client relationships, and exceed revenue goals across two exceptional properties.

Requirements

2+ years of experience in restaurant, catering, event, or hospitality sales
Demonstrated track record of meeting or exceeding revenue targets
Experience in a hotel, boutique, or upscale F&B environment preferred
Prior experience managing multiple accounts or properties a strong plus
Previous leadership or mentorship experience preferred
Strong verbal and written communication - you tell a compelling story for two very different audiences
Confident closer with sharp negotiation skills and a consultative, relationship-first approach
Proficient in Microsoft Office (Word, Excel, PowerPoint); experience with Delphi or similar CRM preferred
Knowledge of catering operations, F&B logistics, banquet coordination, and menu planning
Creative thinker who can shift tone and strategy between a bold lifestyle brand and an elevated boutique property
Highly organized, deadline-driven, and comfortable managing multiple events and timelines simultaneously
Strong problem-solving skills and a calm, solutions-oriented presence under pressure
Genuine passion for Asheville's culture, hospitality community, and food & beverage scene

Responsibilities

Drive Revenue Across Both Properties: Solicit, negotiate, and book new and repeat private dining, catering, and event business for both The Radical and Zelda Dearest.
Execute property-specific sales strategies that honor the distinct brand voice and clientele of each hotel.
Close the best-fit opportunities based on market conditions, property needs, and brand alignment.
Meet and exceed individual and combined catering and restaurant revenue goals consistently.
Understand the competitive landscape and position both properties compellingly against alternatives.
Use negotiating skills and creative selling to close business and execute contracts with confidence.
Plan & Execute Exceptional Events: Plan and detail every function with the client - space, timing, menus, A/V, themes, and all the in-between.
Prepare proposals, contracts, and event paperwork tailored to each property's standards and style.
Coordinate with culinary, F&B, and operations teams at each property to ensure seamless execution.
Maintain a visible, responsive presence throughout each event lifecycle - from first inquiry through post-event follow-up.
Upsell creatively and knowledgeably, maximizing revenue while enhancing the guest experience.
Conduct property tours and site inspections that leave a lasting impression at both hotels.
Build Relationships in the Asheville Market: Develop and maintain strong relationships with local businesses, event planners, corporate accounts, and community organizations.
Represent both properties at bridal shows, networking events, and local community activations.
Proactively identify and qualify new catering and private dining leads for both properties.
Leverage Asheville's unique culture, food scene, and community to attract clients to both brands.
Serve as the primary point of contact and trusted advisor for clients planning events at either property.
Report, Strategize & Collaborate: Maintain accurate, up-to-date pipeline and activity records in Delphi or equivalent CRM.
Prepare period-end reports and activity updates for the General Manager.
Contribute to revenue management conversations and property-level sales strategy.
Stay informed on market trends, food & beverage innovation, and competitor activity.
Participate in hotel task forces, committees, and special projects as needed.
Support all corporate and hotel initiatives as assigned.
GUEST & CLIENT EXPERIENCE: Ensure a consistently high level of client satisfaction that builds long-term, revenue-generating relationships at both properties.
Communicate event details clearly and proactively - verbally and in writing - with internal and external stakeholders.
Display visible leadership in guest hospitality throughout every phase of the event process.
Greet clients during events, hand off seamlessly to F&B teams, and remain available to resolve issues.
Respond effectively to guest feedback, complaints, and last-minute needs with composure and resourcefulness.
Utilize hotel systems to capture, track, and manage customer information consistently.