Restaurant Marketing Manager

Makeready LLC•Columbus, OH

13d•$80,000 - $90,000

About The Position

At Makeready, we are searching for curious self-starters with a genuine interest in people. These hardworking individuals have always had a natural bend toward hospitality, no matter where they work, because they've always seen themselves as a part of something bigger. We are looking for a creative and results-driven Restaurant Marketing Manager to lead marketing, programming, partnerships, and communications across Makeready’s premier restaurants and bars in Columbus. Skilled at implementing creative marketing practices with an eye on guest satisfaction, profitability, branding, and trends, this individual serves as a key connector between property leadership, agency partners, and internal marketing teams.

Requirements

Previous restaurant marketing experience of 3-5 years
Experience working with chefs, GM’s, BOH and FOH team members
Basic understanding of Adobe Creative Suite
Strong social media background in both planning/posting/strategy
Basic to intermediate excel knowledge
Excellent copywriting skills
Ability to deliver creative content (text, image and video)
Solid knowledge of SEO, keyword research and Google Analytics
Working knowledge of Canva, InDesign, Photoshop
Experience with Social Media Management Platforms

Nice To Haves

Undergraduate degree in marketing, communications, business, or related field preferred

Responsibilities

Develop and execute strategic ongoing marketing initiatives and programs to target locals, tourists and private dining businesses to promote Chouette, Hanks and Little West Tavern as must-go restaurants in Columbus.
Responsible for developing and implementing marketing strategies and deployment of strategies and tactics across social media, digital and creative design functions.
Create, manage, and implement all-encompassing PR and marketing plans and programs, both short and long term, to increase revenue, generate foot traffic and build awareness.
Plan and implement promotional campaigns to build awareness and drive visitation.
Build CRM and email database campaigns to increase visitation and ensure repeat business.
Work closely with the restaurant team to ensure alignment of programming and sales goals.
Work closely with restaurant teams to promote events, seasonal menus, and unique offerings.
Ensure consistent brand messaging across all channels and materials.
Create marketing partnerships and promotions with suppliers, company business units, and complementary brands that drive revenue and access new audiences.
Develop and manage email marketing campaigns, including content creation, audience segmentation, and performance tracking.
Build a strong and engaged influencer program to build brand awareness and create user-generated content.
Collaborate with GM, Exec Chef, Director of Culinary, Director of Ops, etc on ongoing marketing strategy for Makeready Restaurants in Columbus.