Restaurant Marketing Manager
About The Position
The Retail Marketing Manager enriches customer lives by shaping and elevating brand experience within our retail locations. By leading strategies that connect guests to our beverages, food, and service, this role strengthens loyalty, drives revenue, and inspires meaningful connection. Their work unifies brand and retail priorities to support a thriving business. The Retail Marketing Manager leads the development and execution of retail marketing strategy across New Holland Pub and Cocktail & Bottle Bar locations. Owns loyalty programming to grow the size and avg spend of our most loyal customers. Partners with Retail Operations, Brand, Digital, and Innovation teams, ensures the retail brand experience is cohesive, engaging, and reflective of New Holland’s identity. Will assist our Director of Retail Operations with setting and achieving our annual financial goals through insight, strategy and programming, executed by the Retail Operations Teams. Uses customer data, trends, social insights, and retail performance to refine strategy and improve outcomes.
Requirements
- 5+ years’ experience in retail marketing, loyalty marketing, or hospitality-focused marketing leadership
- Ability to lead teams, influence partners, and manage complex initiatives
- Strong communication, planning, and customer – centric storytelling skills
- Proficiency with marketing tools and technology, design tools, and data interpretation
- Ability to manage deadlines and prioritize multiple projects in a fast – paced environment
Responsibilities
- Own Retail Marketing Strategy to Deliver Foot Traffic: Define and steward retail positioning, programming, loyalty, customer segmentation, advertising, trade area strength to drive revenue, traffic, loyalty, frequency, and brand consistency.
- Loyalty Growth: Own loyalty program s, programming and analysis to grow recency, frequency, spend and lifetime value for our spaces and brands.
- Influence Cross – Functional Retail Execution: Partner with Retail Operations, Digital, Brand, and Innovation teams to align and deliver revenue-driving retail initiatives through influence and collaboration.
- Lead Brand – Aligned Content and Messaging Direction: Lead retail content and execution strategy across social, direct marketing, and guest – facing channels to increase foot traffic, visit frequency, visibility, engagement, and performance.
- Lead and act in alignment with New Holland’s Mission, Vision, and Values
- Lead annual retail marketing strategy to drive revenue, traffic, loyalty, and awareness
- Define and steward retail location identity and guest – facing communications, partnering to deliver a vision for each space.
- Develop and execute promotional campaigns, programs, events, partnerships, and other tactics that drive traffic, check lift, and guest experience (NPS)
- Lead loyalty and event programming to increase frequency, foot traffic, check avg, and lifetime value.
- Lead brand – aligned content, influencer, and UGC strategy across social and direct channels with internal and external partners
- Analyze customer insights and retail performance while managing and balancing retail marketing budgets across media, partnerships, technology, and print
Benefits
- Competitive compensation and benefits
- Opportunities to grow personally and professionally
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
