Residential Product Marketing Intern

GAF•Parsippany, NJ

About The Position

GAF is seeking a Product Marketing Intern to work with its Residential Product Management and Product Marketing teams. The intern will gain exposure to how products are conceptualized, engineered, evaluated, positioned, and delivered to market. The 10-week program includes a project assignment, Leadership Dialogues, and Professional Development Workshops to support learning, contribution, and leadership development. The intern will learn GAF’s residential product lineup, value propositions, positioning, and competitive landscape; use enterprise tools to evaluate product performance and portfolio metrics; and contribute data-backed insights and performance reporting. The role also offers exposure to product marketing across digital, print, and external communications, as well as collateral workflows, sample development, inventory tracking, and vendor management. The intern will partner with teams across the company and external stakeholders to advance residential product initiatives. This is a paid summer internship scheduled for May 24, 2027 through August 6, 2027, with an expectation of 40 hours per week. The hourly rate is $20.00. No benefits are associated with the internship. Candidates must be authorized to work in the United States without visa sponsorship now or in the future.

Requirements

Excellent communication skills.
Ability to work as part of a team.
Actively pursuing a bachelor’s degree at an accredited institution.
Minimum overall GPA of 3.0.
Must be a current sophomore graduating in 2029 or a current junior graduating in 2028.
Must be able to participate from May 24, 2027 through August 6, 2027.
Must be authorized to work in the United States without visa sponsorship now or in the future.
Expected to work 40 hours per week over the summer.

Nice To Haves

Marketing major.

Responsibilities

Work with Product Managers to understand the residential product lineup, core value propositions, product positioning, and competitive landscape.
Use Tableau, TM1, Google Analytics, Workfront, and Google Workspace to evaluate product performance, analyze portfolio metrics, and deliver data-backed insights.
Assist with periodic internal and external performance reporting and identify opportunities to streamline data collection, eliminate redundancies, and automate repetitive tasks.
Gain exposure to developing and activating product marketing initiatives across digital platforms, print collateral, and external communications.
Learn how marketing collateral is created, maintained, and automated across print and digital formats.
Learn operational workflows for physical and digital sample development, inventory tracking, and vendor management.
Partner with R&D, Manufacturing, Supply Chain, Creative, Digital, Finance, Sales, external vendors, and customers to advance team priorities and residential product initiatives.