Research & Outreach Specialist (B2B Partnerships, PR)

Uvation

About The Position

This role focuses on identifying and securing B2B partnerships and public relations opportunities. The specialist will research relevant publications, blogs, newsletters, social media personalities, and collaborators that align with the company's messaging and target audience. The primary responsibilities involve executing outreach campaigns to secure guest posts, features, backlinks, and partnerships. This is a research-and-relationships-focused role, not a technical SEO role.

Requirements

Ability to research publications, blogs, newsletters, social media personalities, and collaborators.
Skill in executing outreach to land guest posts, features, backlinks, and partnerships.
Proficiency in conducting in-depth research on companies, industries, competitors, AI trends, publications, communities, influencers, analysts, and technology ecosystems.
Experience in identifying partnership, collaboration, sponsorship, and business development opportunities.
Ability to build and maintain high-quality prospect databases using CRM and research tools.
Skill in monitoring competitor activities, emerging technologies, and market trends.
Experience in researching speaking opportunities, conferences, webinars, podcasts, and industry events.
Proficiency in executing personalized email, LinkedIn, and multi-channel outreach campaigns.
Ability to build and nurture relationships with various stakeholders including founders, executives, partners, influencers, journalists, editors, analysts, customers, and community leaders.
Experience in managing outreach campaigns from prospecting through follow-ups and relationship development.
Ability to coordinate meetings, partnership discussions, and follow-up activities.
Skill in maintaining accurate CRM records and outreach documentation.
Experience in researching and identifying relevant B2B publications, technology blogs, AI websites, newsletters, podcasts, and media outlets.
Ability to build relationships with editors, journalists, contributors, publishers, and media partners.
Experience in pitching guest articles, thought leadership content, executive interviews, case studies, press releases, and company announcements.
Ability to coordinate the end-to-end publication process.
Skill in identifying opportunities for podcast appearances, webinars, panel discussions, awards, and speaking engagements.
Ability to track media coverage, publication performance, and earned media opportunities.
Experience in identifying and developing partnerships with AI communities, developer communities, SaaS platforms, industry associations, and technology organizations.
Ability to research opportunities for listing company products, tools, SDKs, APIs, and services on relevant directories, marketplaces, review platforms, and industry websites.
Experience in building relationships with newsletter publishers, community managers, influencers, and ecosystem partners.
Ability to support co-marketing initiatives, strategic partnerships, and collaborative campaigns.
Experience in engaging with relevant online communities across LinkedIn, Reddit, Slack, Discord, GitHub, Hacker News, Product Hunt, and other professional platforms.
Ability to track outreach KPIs including response rates, meetings booked, partnerships initiated, publication placements, and engagement metrics.
Skill in maintaining dashboards and reports on outreach performance and partnership activities.
Ability to continuously optimize outreach strategies through testing and data-driven insights.

Nice To Haves

Technical SEO knowledge is not required for this role.

Responsibilities

Conduct in-depth research on companies, industries, competitors, AI trends, publications, communities, influencers, analysts, and technology ecosystems.
Identify partnership, collaboration, sponsorship, and business development opportunities.
Build and maintain high-quality prospect databases using CRM and research tools.
Monitor competitor activities, emerging technologies, and market trends to uncover growth opportunities.
Research speaking opportunities, conferences, webinars, podcasts, and industry events.
Execute personalized email, LinkedIn, and multi-channel outreach campaigns.
Build and nurture relationships with founders, executives, partners, influencers, journalists, editors, analysts, customers, and community leaders.
Manage outreach campaigns from prospecting through follow-ups and relationship development.
Coordinate meetings, partnership discussions, and follow-up activities.
Maintain accurate CRM records and outreach documentation.
Research and identify relevant Tier-1, Tier-2, and niche B2B publications, technology blogs, AI websites, newsletters, podcasts, and media outlets across the US.
Build relationships with editors, journalists, contributors, publishers, and media partners.
Pitch guest articles, thought leadership content, executive interviews, case studies, press releases, and company announcements.
Coordinate the end-to-end publication process, including outreach, follow-ups, content submission, approvals, and publication tracking.
Identify opportunities for podcast appearances, webinars, panel discussions, awards, and speaking engagements.
Track media coverage, publication performance, and earned media opportunities.
Identify and develop partnerships with AI communities, developer communities, SaaS platforms, industry associations, and technology organizations.
Research opportunities to list company products, tools, SDKs, APIs, and services on relevant directories, marketplaces, review platforms, and industry websites.
Build relationships with newsletter publishers, community managers, influencers, and ecosystem partners.
Support co-marketing initiatives, strategic partnerships, and collaborative campaigns.
Engage with relevant online communities across LinkedIn, Reddit, Slack, Discord, GitHub, Hacker News, Product Hunt, and other professional platforms.
Track outreach KPIs including response rates, meetings booked, partnerships initiated, publication placements, and engagement metrics.
Maintain dashboards and reports on outreach performance and partnership activities.
Continuously optimize outreach strategies through testing and data-driven insights.