Research/Media Strategist

TEGNA Inc. • Grand Rapids, MI

4d • Hybrid

About The Position

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. WZZM 13 On Your Side is looking for a Research Analyst who is passionate about connecting consumer & industry trends with our best-in-class Linear TV and digital products to exceed our customers’ advertising goals. The ideal candidate is a creative and curious person who seeks to drive new revenue opportunities by educating our internal team and external partners. This person will also provide research and insights about our audiences to News staffers, our Marketing team and General Manager as needed. This role is based in Grand Rapids at WZZM. The position is generally three days in-office and two days remote.

Requirements

• Proficiency in research platforms including ComScore, Media Monitors, AdMall or similar research tools
• Excellent verbal and written communication skills, ability to transcribe data with clarity and brevity
• Problem solver with analytical skills who has a passion for taking on new challenges
• Confident collaborator who works with various departments and personalities to handle multiple projects in a fast-paced environment
• Proficiency in Microsoft Office suite of products
• Outstanding interpersonal, organizational, and time-management skills
• Occasional (1-2x per year) travel may be requested

Responsibilities

• Support Account Executives by researching consumer behavior and industry trends that translate into compelling insights for our clients
• Assist AEs with prospecting by category, season and vertical
• Recommend data-driven initiatives that further station goals and align with core values
• Identify emerging categories and trends, arming our sales team with market intel and strong VBRs
• Maintain Wide Orbit Media Sales programming and estimates
• Develop insights-based sales material that creates new revenue streams
• Work closely with Account Managers on client proposals
• Prepare and present post campaign reporting and lead regular internal insights discussions, particularly for digital campaigns
• Other duties and responsibilities as may be required by our Content/Marketing teams to achieve KPIs across various departments

Benefits

• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
• Access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with company match
• Nine free virtual doctor’s appointments with a physician through Teladoc
• 12 free annual therapy sessions with a licensed clinician through Spring Health
• Generous Paid Time Off (PTO)
• Nine paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed