Research Manager

iHeartMedia • Chicago, NY

3d • Hybrid

About The Position

The Research Manager will provide quantitative and qualitative insights support spanning a wide variety of duties, including pre-campaign and RFP pursuits along with post-campaign measurement and evaluation. Working within a multi-functional team, the position offers the ability to work within a fast-paced, exciting company that is at the forefront of the growing audio landscape, including radio, streaming audio, podcasting, and other digital channels. This position provides opportunities to further develop and learn new skills across all facets of marketing and media research, including syndicated research, primary research projects, and advertising effectiveness studies, working across a mix of categories and brands. This person will manage projects from beginning to end, including methodology design, survey development, data analysis, and results interpretation via written reports and/or presentations. This is a great opportunity for someone who wants a chance to be at the forefront of measurement in a rapidly evolving industry.

Requirements

• 3-5 years’ experience in a relevant field
• Experience with media research and software programs including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar, comScore, and Triton is desired
• Knowledge of multi-channel marketing strategies (audio, digital, social, events) and respective measurement approaches
• Expertise in custom study process including project methodology, questionnaire development, sample collection, and data analysis
• Prior exposure to vendors such as DISQO, Dynata, and Nielsen
• Experience with multi-touch attribution tools and analyses, including Magellan
• Proficiency with Excel and PowerPoint are a must; proficiency with other statistics and analytics resources is a plus
• Strong combination of analytical aptitude and creative problem-solving skills
• Excellent interpersonal and customer service skills; ability to build positive relationships with a variety of personalities and roles
• Excels in storytelling with data and actionable insights; ability to articulate the iHM “story” across assets, platforms, and audiences
• Attention to detail, accuracy, and follow-through
• Strong versatility and ability to handle multiple types of assignments
• Ability to work with ambiguity, changing priorities, and a continual sense of urgency
• Driven and proactive self-starter
• A passion for research and interest in developing research career
• Bachelor’s degree or equivalent experience

Responsibilities

• Utilize primary and syndicated research tools to provide quantitative and qualitative data for prospective and current advertisers
• Create insightful data driven presentations that meet the needs and objectives of internal sales teams, agencies, and clients
• Fulfill ad-hoc sales research requests using various types of data, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends
• Assist with strategy and execution of custom advertising effectiveness projects for a large portfolio of accounts in a variety of categories, including, but not limited to, auto, travel, and entertainment/media
• Manage brand lift studies end-to-end, including defining measurement strategy and design, managing external vendors, building decks with key insights, and presenting to clients
• Utilize attribution measurement tools to evaluate and optimize campaign performance
• Educate and partner with marketing and sales staff on how best to utilize the insights provided

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree