Research Lead, Wirecutter

The New York Times•New York, NY

9h•$150,000 - $165,000

About The Position

The New York Times is seeking a Research Lead with experience in ensuring shopping-centric insights are central to product development. This role will lead end-to-end research projects to inform Wirecutter's strategy, focusing on enhancing the visitor's shopping experience across the entire journey. The research will influence audience strategy, content prioritization, and the Wirecutter Store. The Research Lead will be a key partner to Design, Product, Engineering, Marketing, Data, and Editorial teams, guiding decision-making and informing strategies. The Audience Insights team at The New York Times aims to understand the audience to drive company growth, utilizing a variety of research methods and social science principles. The team values a healthy work-life balance and encourages team members to utilize their paid time off.

Requirements

Bachelor of Arts/Bachelor of Science in a relevant field
8+ years of research and insights experience.
8+ years of experience implementing a range of research methods (qualitative and quantitative) and design thinking techniques based on the problem to be solved
3+ years of experience in the e-commerce industry, or shopping experiences.
3+ years of experience moderating qualitative research and facilitating brainstorms and workshops with partners.
3+ years of experience summarizing complex findings into compelling narratives and visualize insights for diverse audiences with actionable insights.

Nice To Haves

4+ years of experience in the e-commerce industry, or shopping experiences
2+ years of experience working on a product with a subscription-based model
2+ years of experience using behavioral data alongside research (either qualitative or quantitative) to provide a holistic picture
Experience creating buy-in with cross-functional partners
1+ years understanding the role of AI within the shopping experience

Responsibilities

Lead research through a human-centered design approach to identify opportunity areas, alongside Product, Design, and Editorial teams
Test prototypes, create surveys, and run alpha and beta programs
Evaluate impact on trust and relationships with Wirecutter
Complement research with behavioral data, proprietary and industry research, and A/B testing results to provide a holistic view of our users.
Be a resource and partner to researchers across Marketing, Cooking, News Product, The Athletic and Games to identify opportunities to collaborate and avoid duplicative product work.
Manage external research vendors to support moderation, fieldwork, and analysis, ensuring high-quality and efficient project execution.
Contribute to the collaborative culture of Audience Insights and Wirecutter; help The New York Times understand, and build empathy for, our audiences.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.