Reputation & AI Visibility Specialist

Eleanor Health

3d•$70,000 - $80,000

About The Position

This is a hands-on role responsible for managing Eleanor Health's online presence across various platforms, including business listings, healthcare directories, reviews, recovery communities, earned media, and AI assistants/search results. The goal is to ensure Eleanor Health appears accurately and helpfully to individuals seeking treatment. The role involves turning strategy into consistent execution, managing a currently unmanaged presence, and improving how the company is found online. It is an acquisition role with measurable outcomes, crucial for the company's growth plan. The position reports to the Sr. Manager, Organic & AI Visibility.

Requirements

Approximately 3+ years in digital marketing with depth in local SEO, reputation management, or digital PR.
Hands-on multi-location listing management experience.
Experience building or running a review generation and response program.
Fluency with SEO and local tooling (e.g., Ahrefs, BrightLocal, Local Falcon, Otterly.ai, Screaming Frog).
Strong written communication skills for review responses, community posts, and media briefs.
Comfort building own reporting and defending numbers.
Sound decision-making in a space with hard compliance constraints around patient privacy.
Adaptability to learn new systems and work in a developing discipline.

Nice To Haves

Behavioral health, addiction treatment, or healthcare marketing experience.
Early hands-on work in generative engine optimization or AI search visibility.
Working knowledge of structured data and schema markup.
Real, disclosed participation in online communities.
Multi-market or multi-location experience at any scale.

Responsibilities

Own Eleanor Health's business listings across all markets (Google Business Profile, Apple Business Connect, Bing Places).
Manage healthcare directory and health plan provider directory listings, and data aggregators.
Audit and remediate name, address, and phone consistency across all platforms and markets.
Establish and maintain category strategy, service listings, hours, attributes, and profile completeness.
Build and maintain a system of record for listings to ensure accuracy.
Identify and resolve listing suppressions, duplicates, and unverified profiles.
Partner with content and web owners to ensure consistency of location and service information between EleanorHealth.com and external listings.
Design and operate an ethical review generation program in partnership with clinical and access teams, protecting patient privacy.
Respond to reviews across platforms with care and professionalism.
Monitor review volume, rating, and sentiment by market, and surface patterns to leadership.
Partner with Compliance and Legal to ensure all review practices meet HIPAA and 42 CFR Part 2 requirements.
Maintain an escalation process for reviews or reputation issues.
Establish a baseline for AI assistant and AI-generated search result recommendations and improve it.
Monitor for misinformation about Eleanor Health and addiction treatment in AI-generated responses.
Identify opportunities to strengthen Eleanor Health's entity signals, citations, and third-party mentions for AI discoverability.
Partner with content, web, and technical SEO functions to translate AI visibility findings into website improvements.
Track and report AI citation and recommendation share regularly.
Implement approved discoverability updates in Sanity and other marketing platforms.
Monitor discussions about Eleanor Health and virtual addiction treatment in recovery communities, forums, and social platforms.
Participate transparently as an identified representative of Eleanor Health in online communities.
Surface community sentiment, concerns, and misinformation to leadership.
Support and manage organic social activity to advance discoverability, engagement, or reputation goals.
Manage the day-to-day public relations agency relationship, setting priorities and holding the agency accountable.
Brief Eleanor Health spokespeople for media opportunities.
Own hands-on editorial distribution and syndication efforts to strengthen authority, earn backlinks and citations, and grow referring domains.
Evaluate earned media and distribution opportunities based on their potential impact.
Build and maintain reporting on listings accuracy, review performance, AI citation share, and earned coverage.
Partner with analytics consultant to attribute non-paid new member volume accurately.
Report performance on a monthly cadence.

Benefits

Generous Paid Time Off (12 Vacation days, 12 Wellness days, 3 Floating holidays, 9 Company-observed holidays).
Jury Duty, Voting Leave, and other forms of paid time off may be available.
Eleanor-paid medical and dental insurance plans.
Affordable vision coverage.
401(k) plan with 3% match.
Short-term disability.
Long Term Disability (employee paid).
Life Insurance (Eleanor and employee-paid options).
Family Medical Leave (PFML) for birth, adoption, fostering, or serious health conditions.
Wellness Perks & Benefits including Mindfulness App Reimbursement, EAP with eight face-to-face sessions, and Virtual health and wellness visits.