Rental Sales Manager

Wheeler Machinery Co•Salt Lake City, UT

About The Position

A Rental Sales Manager is a key position within the rental industry, responsible for overseeing the equipment rental sales team. This role demands a combination of sales acumen, managerial expertise, and a deep understanding of the rental equipment market. The primary objective of the Rental Sales Manager is to drive revenue growth by effectively promoting and leasing equipment while ensuring exceptional customer service and maintaining a strong focus on safety.

Requirements

Bachelor’s degree in business, Marketing, or a related field preferred.
Relevant certifications in sales management or equipment rental are advantageous.
Minimum of 10 years of experience in sales management, within the equipment rental industry.
Proven track record of meeting or exceeding sales targets.
Strong understanding of the heavy equipment and general tool rental industry.
Excellent communication and interpersonal skills.
Strong negotiation and closing abilities.
Ability to manage multiple tasks and priorities effectively.
Proficiency in CRM software and Microsoft Office Suite.
Detail-oriented with strong organizational skills.

Responsibilities

Develop and implement strategic sales plans to achieve rental revenue targets.
Identify and pursue new business opportunities to expand the customer base.
Conduct market research to stay updated on industry trends and customer needs.
Collaborate with the marketing team to create promotional materials and campaigns.
Build and maintain strong relationships with key clients and stakeholders.
Recruit, train, and mentor sales staff to enhance their skills and productivity.
Set performance goals and conduct weekly 1:1 evaluations to monitor progress.
Foster a positive and collaborative work environment to motivate the team.
Lead by example in demonstrating ethical and professional behavior.
Ensure all comply with industry safety standards and regulations.
Conduct regular safety training sessions for the sales team.
Monitor and enforce safety protocols to prevent accidents and injuries.
Stay informed about the latest safety practices and integrate them into daily operations.