Rental Representative (Outside Sales) - Pump and Power

Cooper Equipment Rentals / Location Équipements Cooper•London, ON

3d•CA$100,000 - CA$120,000•Onsite

About The Position

We are seeking a driven Outside Sales Representative to join our team. The ideal candidate thrives on prospecting, building relationships, and closing deals. This role is focused on hunting for new business opportunities while maintaining and growing existing accounts. Success in this position requires persistence, strong industry awareness, and a passion for helping contractors and businesses get the right rental equipment when they need it most.

Requirements

Valid Class G driver’s license with a clean or satisfactory driver’s abstract (no more than three demerit points). You will be required to provide a copy of your updated driver’s abstract upon request.
Minimum Grade 12 diploma or equivalent.
Proven success in B2B Outside Sales with a hunter mindset
Excellent communication, negotiation, and relationship-building skills; able to interact professionally with customers (at all levels), as well as with your teammates.
Highly self-motivated, goal-oriented, and able to thrive in a competitive environment.
Strong organizational and time-management skills; able to manage multiple priorities independently.
Proficiency in Microsoft Office and CRM platforms
Team-player, with the ability to interact with both customers and colleagues in a professional manner.

Nice To Haves

Bachelor’s degree in a related field is an asset but is not required.
experience in the construction equipment rental industry or a related field is a strong asset.
Thorough understanding of the construction industry, and of equipment rental fleet operations is an asset.
Knowledge of pump equipment and/andor power generation equipment is a strong asset.
Demonstrated track record of exceeding sales targets and consistently growing a territory.
familiarity with SRM software is a plus.

Responsibilities

Proactively identify and pursue new sales opportunities through cold calling, site visits, networking, and referrals.
Consistently generate qualified leads, build a strong pipeline, and close new rental business.
Develop and maintain long-term relationships with contractors, project managers, and decision-makers.
Meet and exceed monthly, quarterly, and annual sales targets.
Conduct on-site visits to assess customer needs and recommend equipment solutions that maximize productivity and safety.
Stay informed on market trends, jobsite activity, competitor offerings, and product innovations to position Cooper as the partner of choice.
Negotiate rental agreements and pricing with confidence and professionalism.
Deliver exceptional customer service, ensuring customers receive prompt solutions and reliable follow-up.
Accurately track activities, opportunities, and customer interactions in the CRM system.
Represent the company at trade shows, industry events, and community functions to build brand presence and expand market share.
Provide exceptional customer service and support to ensure client satisfaction and long-term relationships.
Analyze customer needs and requirements, and present customers with equipment rental solutions.