Renewal Director

Swiftly

4d•$150,000 - $155,000•Remote

About The Position

Swiftly is seeking a high-performing Audience Optimizer (AO) Renewal Director to serve as a strategic advisor to our grocery retail partners, helping them maximize the value of their Audience Optimizer investment while driving long-term retention, growth, and measurable business outcomes. This is not a traditional account management role. The ideal candidate combines grocery retail expertise, digital marketing and media knowledge, strong analytical capabilities, and consultative relationship-building skills. They are naturally curious, able to diagnose business challenges through data, and skilled at developing creative solutions that align with retailer objectives. The AO Renewal Director will partner with marketing, merchandising, loyalty, and executive stakeholders to identify opportunities to drive incremental sales, increase shopper engagement, acquire new customers, grow loyalty participation, defend against competitive threats, and improve overall marketing effectiveness. Using campaign performance insights, retailer business trends, and industry best practices, this individual will develop strategic recommendations that strengthen retailer outcomes and support renewal and expansion opportunities. Success in this role requires the ability to translate complex data into actionable business strategies, build trusted executive relationships, and serve as a consultative partner capable of influencing retailer decision-making at all levels of the organization. This role reports to the SVP, Retail and plays a critical role in strengthening customer retention, scaling Audience Optimizer adoption, and driving incremental revenue across Swiftly’s retailer portfolio.

Requirements

7+ years of experience in grocery retail, shopper marketing, retail media, digital advertising, loyalty marketing, customer analytics, or related strategic marketing roles
Deep understanding of grocery retail operations, promotional planning, merchandising cycles, digital circulars, and shopper behavior
Strong analytical skills with the ability to evaluate campaign performance, identify trends, diagnose business challenges, and develop data-driven recommendations
Experience developing strategic marketing, media, or customer engagement plans that drive measurable business outcomes
Expertise in digital marketing and media, including audience targeting, media planning, campaign optimization, attribution, and performance measurement
Proven ability to translate complex data into clear business insights and executive-level recommendations
Experience using first-party data, loyalty insights, customer segmentation, and closed-loop measurement methodologies
Demonstrated success leading consultative business discussions focused on strategic planning, problem solving, and growth initiatives
Proven ability to build trusted relationships and influence stakeholders ranging from marketing managers to executive leadership
Experience driving customer retention, renewals, account growth, or strategic client success initiatives
Exceptional presentation, communication, and storytelling skills
Ability to thrive in a fast-paced, entrepreneurial environment while managing multiple retailer relationships
Proficiency in Salesforce, forecasting tools, and data-driven decision-making
Applicants must be authorized to work in the U.S. without the need for current or future sponsorship

Nice To Haves

Experience working within a grocery retailer in marketing, loyalty, merchandising, digital strategy, or shopper marketing
Experience at a retail media network, agency, shopper marketing organization, loyalty platform, or consumer insights company
Background in retail media, digital circulars, customer acquisition, or loyalty marketing
Familiarity with grocery retailer promotional planning and category management.
Experience presenting performance insights and strategic recommendations to C-suite and executive leadership teams
Experience building annual marketing plans, media strategies, or customer growth initiatives tied to measurable business outcomes

Responsibilities

Own the end-to-end renewal lifecycle for Audience Optimizer (AO) across Swiftly’s retailer portfolio in partnership with the assigned Sales Director
Develop strategic account plans focused on retention, expansion, and long-term customer value
Serve as a trusted advisor to retailer marketing, merchandising, loyalty, and executive leadership teams
Analyze retailer business performance, campaign results, market trends, and competitive dynamics to identify opportunities and risks
Translate campaign performance data and closed-loop measurement insights into actionable recommendations and business strategies
Diagnose retailer challenges and develop creative solutions leveraging Audience Optimizer capabilities, including: Digital Circular Amplification, Loyalty acquisition and engagement, Competitive conquesting, New customer acquisition, Seasonal and promotional campaigns, Store traffic and basket growth initiatives
Lead strategic business reviews and planning sessions that connect campaign outcomes to broader retailer objectives
Partner with Analytics and Ad Operations teams to identify performance drivers, optimization opportunities, and future campaign strategies
Consult retailers on audience targeting, campaign planning, budget allocation, channel strategy, and measurement methodologies
Build compelling renewal and expansion business cases through performance storytelling, data analysis, and strategic recommendations
Establish and maintain executive-level relationships across retailer organizations
Collaborate cross-functionally with Sales, Account Management, Analytics, Product, and Ad Operations teams to ensure successful campaign execution and customer outcomes
Proactively identify risks to renewal and develop mitigation strategies to improve retention
Maintain accurate forecasting for renewals, expansions, and growth opportunities
Serve as a subject matter expert on Audience Optimizer, grocery marketing strategy, loyalty marketing, and digital media best practices
Other related duties as assigned