Relevance Strategist

VaynerMedia•Los Angeles, CA

1d•Remote

About The Position

VaynerMedia is seeking a Relevance Social Strategist specializing in the Tech, AI, and Cloud sectors. This role requires a unique blend of technical understanding and social media savvy to make complex B2B tech topics culturally resonant and engaging on social platforms. The strategist will partner with Microsoft to drive social content that commands attention, turning B2B decision-making into "must-watch" social entertainment. The position is part of the Overall Purpose Strategy team, which focuses on audience insights, media trends, cultural shifts, and technical innovations to modernize how clients harness consumer intelligence and develop brand strategy.

Requirements

Deep background in Tech and an understanding of the ever changing, always on AI conversation with a genuine finger on the pulse of the Cloud Computing space.
Understanding of the underlying technology and how to speak authentically to developers and IT consultants.
Connected to the right communities, subreddits, and events within the Tech and AI culture.
Proven experience in social strategy, content curation, or community management for nuanced audience segments and technical cohorts.
Ability to spot early cultural signals and translate them into strategic value for clients, even in the absence of traditional strategy frameworks.
Exceptional writing skills for crafting internal reports, cultural stewardship, and POV documents.
Strong curiosity, "go-getter energy," and a bias for action to ensure insights drive tangible, executable creativity.
Belief that "B2B" shouldn’t stand for "Boring-to-Boring."
Speaks the language of tech but has an instinctive understanding of viral creative and platform mechanics.
Spends weekends lurking in niche subreddits or watching video essays on tech history.
Has a "hacker mindset": likes to experiment, break things, and find the shortcut to attention.
Chronically online, deep in the web and knows their way around a suite of tech products.
Knows and understands social media, creative thinking, and the creator economy.
Can confidently defend a high-concept creative idea to a room full of C-suite engineers.
Knows the difference between a container and a virtual machine, and also knows exactly why a specific audio clip is trending on TikTok.

Responsibilities

Design, write, and communicate social-first creative across platforms that prioritizes organic reach with IT Decision Makers (ITDMs), Business Decision Makers (BDMs), and Senior Developers.
Position the client at the center of the "Great Cloud" conversation, AI and tech product solutions, making complex technical topics accessible and culturally relevant to engineers and executives alike.
Concept and drive recurring social formats (mini-series, live streams, or platform-specific "shows") that build loyal audiences, translating complex technical briefs into creator-led social content.
Work daily with a creative team, helping them with the KPI of organic views.
Identify and educate the team on emerging voices in the Tech and AI space.
Maintain deep knowledge of technical creators - from GitHub legends to YouTube hardware geeks - to co-create content with built-in credibility.
Conduct daily scans of the social landscape (Cloud, DevOps, AI) to identify real-time cultural signals and formats, allowing the brand to "act fast" before the news cycle becomes stale.
Partner closely with social creators to ensure technical products and messages are paired with actionable cultural insights to fuel high-performing content.
Deliver reports on social conversations and community sentiment, serving as a flexible strategic resource deployable across multiple initiatives.
Be comfortable commenting and interacting with a social community, bringing positive attention to places within the category, on social media.