ATPUO - Winter 2027 - ADM4326M - Digital Marketing Technologies
About The Position
The Internet and a wide range of related digital technologies have changed the way businesses design and implement marketing strategies. This course focuses on the strategic and tactical applications of these ever-changing digital marketing technologies on decision-making and strategy formulation in areas such as business intelligence gathering, competitive analysis, customer analysis, customer relationship management, supply chain management, new product development, branding, positioning, promotion, and advertising, services management, and e-commerce. Hands-on experience with selected technologies/tools may be provided.
Requirements
- MBA or Master's degree (PhD preferred) in an area directly related to the course.
- Recent professional experience in the area of the course.
- Experience with social media, social media marketing tools, website design and optimization, and website analytical tools.
- Competence in a second language (passive).
Nice To Haves
- PhD in an area directly related to the course.
Responsibilities
- Teach Digital Marketing Technologies (ADM4326M) during the Winter 2027 semester.
- Deliver the course in person.
- Apply strategic and tactical applications of digital marketing technologies to various business areas.
- Potentially provide hands-on experience with selected technologies/tools.
Benefits
- Vacation pay
- Statutory pay
- Retroactive pay after ratification of a new collective agreement
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
