About The Position

The Regional VP National Sales is responsible for the regional implementation and execution of National Sales programs, defined strategies, and priorities in support of National Sales and corporate goals. This position will report directly to SVP, National Sales Field Operations and is charged with maximizing account penetration across our National Sales Customers (including GPOs) within the region and against targeted contracts. The position will be responsible for driving sales growth, account penetration, building and enhancing customer relationships at the top level and driving our National Sales strategy across the region.

Requirements

  • A minimum of 10 years of experience in a selling organization, including experience in a contract-driven selling environment required.
  • Experience in food-service industry or related field required
  • Demonstrated executive presence with the ability to effectively establish and develop strong relationships with C-Suite and Executive leaders, leveraging presence and SME to assert credibility and positive influence
  • Ability to evaluate and provide effective feedback/coaching to sales force
  • Demonstrated Consultative selling skills and must exhibit a wide range of high-level/high-impact independent decision making and control.
  • Ability to understand and apply market intelligence to sales strategy, as well as assert business acumen and strong revenue management skills
  • High level of financial and business acumen, able to analyze and solve problems with varying degrees of complexity.
  • Demonstrated professionalism, dependability, collaboration and influencing skills
  • Ability to use technology and analysis tools (Excel, Outlook, web, databases)
  • List required 65% of travel.
  • Demonstrated experience that has developed strategic analysis, decision making, bias for action, dependability, collaboration and ability to clearly and concisely communicate strategic selling messages.
  • Knowledge of the foodservice industry and the complexities leading/managing/negotiating in a contract sales environment where compliance is a key element of the sales equation and customer support.
  • Bachelors Degree or equivalent work experience required

Nice To Haves

  • Advanced degree preferred

Responsibilities

  • Own and drive new business development across assigned region – increasing penetration, revenue, case volume and customer retention on an ongoing basis.
  • Establish, maintain and develop high-impact relationships with C-Suite and key leaders amongst our national Sales Customers – leverage these relationships to drive customer satisfaction, retention, account penetration and growth.
  • Responsible for executing across the region on product conversions, Exclusive Brands penetration and contract maximization to achieve the sales and profit goals. Must understand the impact each lever has on the national account’s P&L.
  • Partners with Region and Area Leadership develop and implement innovative strategies aimed at driving new business, customer penetration, revenue and retention.
  • Consistently measures National Sales performance within the assigned region and works to improve against KPIs on an on-going basis.
  • Assist Area Leadership with performance management, coaching, talent development, and plays a key role in selection process of national sales leaders.
  • Implement the company's sales process to establish a culture of consultative selling to decision-makers at all levels.
  • Leverage subject matter expertise on customer and GPO contracts, as well as sales strategies and revenue management to drive profitability and sales growth.
  • Serves as a SME to business leaders, as well as sales force, providing insightful consultative advice and coaching aimed at driving new and existing business and increasing customer retention.

Benefits

  • Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance.
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