Regional Vice President, Business Development, Atlantic

Medavie•Moncton, NS

7d•Hybrid

About The Position

As a national health solutions partner, Medavie puts people first in everything they do. They have a team of over 8,000 professionals who bring diverse life experiences and career expertise to the organization. By collaborating and innovating together, employees are creating industry-leading solutions in insurance, primary care, and emergency medical services that impact millions of lives in Canada each year. Medavie's mission is to improve the wellbeing of Canadians so that every life can be lived to the fullest. This mission is reflected in their award-winning culture, where they celebrate individuality and value the diverse perspectives and skills of their employees. They offer competitive pay, comprehensive benefits, and opportunities for personal and professional growth, flexible work options, meaningful experiences, and supportive leadership. Medavie is a place where employees can be their best selves, feel they belong, and achieve their full potential. Medavie Blue Cross offers a differentiated sales platform, allowing employees to sell a unique combination of benefits and healthcare delivery backed by deep regional credibility. They are a purpose-driven culture, recognized as a Top 100 Employer for employee well-being and development, with a strong people-first culture. Employees have the opportunity for community connection by playing a visible role in improving health outcomes in Atlantic communities through the Medavie Foundation. This role offers real influence, allowing the leader to shape strategy and impact outcomes directly in a region where relationships matter and leadership visibility is high. They provide competitive total rewards, a comprehensive package aligned with leadership impact and performance.

Requirements

10+ years of progressive sales leadership in group benefits/ insurance or financial services, with a track record of achieving growth targets.
Strong understanding of the Atlantic Canadian market, with established relationships across advisors, consultants, and/or key clients considered a significant asset.
Expertise in benefits products, distribution channels, and complex sales cycles.
Proven leadership capability—coaching teams to perform while fostering accountability and engagement.
Strong communicator with the ability to influence at the executive level.
Collaborative mindset with experience working cross-functionally.
CRM proficiency (Salesforce preferred) with disciplined pipeline management.
University degree in Finance, Actuarial Science, Business, or equivalent experience.

Nice To Haves

Bilingualism (English/French) is an asset, particularly in supporting regional and national collaboration.

Responsibilities

Own the regional growth plan. Develop and execute the annual business plan aligned to revenue, profitability, and client impact goals; continuously monitor results and adapt strategies to reflect regional dynamics and opportunities.
Lead and scale a high-performing sales team. Coach and empower Corporate Account Executives, Brokerage Sales, and Group Sales leadership to deliver strong results while maintaining a high-touch, relationship-focused approach with clients and advisors.
Drive market differentiation. Position Medavie’s integrated benefits and healthcare delivery model in a way that resonates locally; translate market insights into practical strategies that win business.
Strengthen advisor & consultant partnerships. Build trusted, long-standing relationships across the advisor community; identify opportunities to deepen engagement and drive new business across all group segments.
Elevate sales operations. Oversee prospecting strategy, RFP execution, and pipeline effectiveness; leverage Salesforce (or equivalent CRM) to maintain visibility, discipline, and strong forecasting in a region where relationship management is key.
Partner cross-functionally. Work closely with Product, Marketing, Client Services, and Underwriting teams to align offerings with regional needs and ensure seamless delivery.
Be the voice of the market. Maintain a strong understanding of competitive, legislative, and demographic trends across Atlantic Canada; inform go-to-market decisions and growth strategies.