Regional Sales Support Manager - Richmond, VA Area

Southern Home Services•Richmond, VA

5d•Hybrid

About The Position

Southern Home Services is seeking a dynamic Regional Sales Support Manager to join a thriving business that believes in work-life balance and cares about its employees. This high-impact sales leadership role is responsible for driving revenue growth, strengthening sales execution, developing leaders, and improving operational alignment across multiple service centers within an assigned region. The position serves as a strategic partner to various leaders and teams to identify performance gaps, implement improvement plans, and support sustainable business growth. This role focuses on improving performance across multiple centers by acting as a regional revenue influencer, leadership coach, training facilitator, and field execution partner. It supports all major business lines and ensures consistent execution of company sales processes and customer-first, whole-home solution selling.

Requirements

5+ years of residential home services sales leadership experience with a proven track record of driving revenue growth and sales performance.
Demonstrated experience coaching, developing, and leading sales professionals and sales leaders across multiple locations.
Strong understanding of sales performance metrics, including revenue, close rates, average ticket, financing utilization, membership attachment rates, discounting, and profitability.
Experience facilitating sales training, leadership development, and performance improvement initiatives.
Strong analytical skills with the ability to interpret data and translate insights into actionable plans.
Expertise in customer-first selling, financing strategies, objection handling, value-based selling, and whole-home solutions.
Ability to influence and drive results without direct reporting authority.
Strong communication, presentation, organizational, and relationship-building skills.
Proficiency with CRM platforms, reporting tools, and Microsoft Office applications.
Valid driver's license and ability to travel extensively throughout the assigned region.

Nice To Haves

Bachelor's degree in Business, Sales, Marketing, Management, or a related field.
Experience within HVAC, Plumbing, Electrical, IAQ, Water Treatment, Generators, or other residential home services industries.
Multi-location or regional sales leadership experience.
Experience developing Home Comfort Advisors, Sales Managers, and emerging leaders.
Knowledge of sales operating systems, leadership development programs, financing programs, membership sales, and technician-generated lead strategies.
Experience leading organizational change initiatives and improving performance across multiple business units.

Responsibilities

Analyze sales performance metrics, revenue trends, close rates, average ticket, financing utilization, membership attachment rates, discounting practices, and margin performance to identify opportunities for improvement.
Partner with regional and center leadership teams to develop action plans that improve revenue performance and sales effectiveness.
Support underperforming locations through performance assessments, coaching, leadership development, and follow-up support.
Drive adoption of customer-first selling, financing solutions, whole-home solutions, ACE execution, and margin protection strategies.
Promote consistent execution of company sales processes and operating standards across all centers.
Facilitate regional sales training programs focused on financing, value-building, objection handling, customer experience, tiered selling, and sales process execution.
Develop and deliver onboarding and ongoing training programs for Home Comfort Advisors (HCAs), Sales Managers, and field teams.
Measure training effectiveness through adoption, behavioral change, leadership feedback, and business performance results.
Support leadership development initiatives designed to strengthen management effectiveness and succession planning efforts.
Coach Home Comfort Advisors on customer-first selling, financing confidence, whole-home solutions, and value-based sales conversations.
Support new hire onboarding, field coaching, role-play exercises, and advisor ramp-up performance.
Develop Sales Managers through coaching, KPI management, accountability practices, ride-alongs, one-on-one coaching, and business reviews.
Identify and develop high-potential talent to strengthen the organization's leadership pipeline.
Partner closely with Operations, Service, Installation, Dispatch, Customer Service, and Inside Sales teams to improve alignment and customer experience.
Identify operational barriers impacting revenue performance and customer outcomes.
Improve technician-generated opportunities, customer handoffs, lead management processes, and cross-functional collaboration.
Conduct center visits, business reviews, field observations, and performance assessments to identify opportunities for improvement and support execution of action plans.
Foster a one-team culture focused on accountability, customer satisfaction, and business growth.