Regional Sales Representative - Robotics

Hamilton Company•San Francisco, CA

5d•Hybrid

About The Position

Hamilton is expanding and seeking a highly motivated, results-driven Regional Sales Representative to accelerate growth in our automated liquid handling business. This expansion role will support the Northern California (San Francisco) region, working in close coordination with existing territory sales teams. This position is focused on prospecting, developing new accounts, and expanding market presence within overlapping territories. You will play a critical role in identifying untapped opportunities, generating pipeline, and driving new business while partnering with account owners on larger strategic pursuits. Experience with automated liquid handlers is required.

Requirements

Strong hunter mentality with demonstrated success in prospecting and new business development.
Ability to engage and build relationships with scientists, lab managers, and procurement stakeholders.
Excellent communication and presentation skills, including ability to articulate value to both technical and non-technical audiences.
Highly self-motivated with strong organizational and time management skills.
Proven ability to work collaboratively in a team-selling environment with shared territories.
Proficiency in CRM tools (HubSpot preferred) for managing leads, activities, and pipeline.
Willingness and ability to travel ~30–60% within the region.
Bachelor’s degree in life sciences, engineering, or related field.
Minimum of 3+ years of sales or business development experience in life sciences, capital equipment, or laboratory instrumentation.
Demonstrated success in lead generation, prospecting, and pipeline development.
Experience with automated liquid handling or laboratory automation is strongly preferred.

Nice To Haves

Familiarity with scheduling software and integrated solutions is a plus.

Responsibilities

Proactively identify, target, and qualify new customer opportunities through outbound prospecting, networking, and market research.
Focus on net-new account acquisition and early-stage opportunity development within assigned overlapping territories.
Build and manage a robust pipeline of qualified prospects to support regional growth targets.
Partner with existing territory sales representatives to align on account strategy, ensure clear ownership, and avoid channel conflict.
Conduct introductory meetings, product presentations, and discovery discussions with prospective customers.
Collaborate with territory Automation Consulting Engineers (ACEs) to support technical validation and solution design during early sales stages.
Generate and nurture leads through consistent outreach, including cold calls, email campaigns, and in-person visits.
Maintain accurate and up-to-date activity tracking and pipeline management in CRM (Hamilton uses HubSpot).
Support trade shows, conferences, and regional events to generate new leads and expand market awareness.
Transition qualified opportunities to account owners or continue co-selling through close, depending on deal strategy.
Work collaboratively within assigned regions alongside existing sales team members to maximize coverage and opportunity capture.
Align closely with regional leadership on territory penetration strategies and whitespace analysis.
Share market intelligence, competitive insights, and prospecting feedback with the broader sales organization.
Ensure a seamless customer experience when handing off or co-managing opportunities.
Established background with demonstrated working knowledge of automated liquid handling robotics, including applications and workflows.
Understand and communicate key applications such as PCR, NGS, and sample preparation workflows.
Effectively position Hamilton solutions to new prospects based on their scientific and operational needs.
Provide feedback from the field to product and marketing teams to support continuous improvement and market alignment.