RMR - Advertising and Promotion Management - Regional Sales Manager - Western Canada

Northland Properties•Revelstoke, BC

1d•Remote

About The Position

Northland Properties, a 100% Canadian-owned company with over 50 years of experience in hospitality, hotels, restaurants, resorts, sports, construction, and asset management, is seeking a results-driven Regional Sales Manager for Revelstoke Mountain Resort. This role will focus on business development and group sales across Western Canada, primarily in Alberta and British Columbia. The objective is to generate new business, expand key accounts, build strategic partnerships, and increase awareness of Revelstoke Mountain Resort and its associated properties within priority regional markets. The Regional Sales Manager will be responsible for driving group business for Revelstoke Mountain Resort, The Sutton Place Hotel, and Cabot Revelstoke Mountain Lodge. This is a proactive, revenue-focused sales role aimed at developing new business and growing key accounts through consistent prospecting, in-market sales calls, client meetings, networking, site inspections, FAM trips, and industry events. The role involves owning the development and execution of the regional sales strategy, identifying key feeder markets and high-value accounts, and driving measurable group revenue growth. Collaboration with internal resort and hotel teams is crucial to ensure a seamless client experience from prospecting through contracting and handoff to operational teams.

Requirements

3–5+ years of progressive experience in hospitality sales, tourism, group sales, or business development, with demonstrated responsibility for account development and achievement of revenue targets.
Proven ability to prospect, develop, and close new business opportunities.
Strong relationship-building, networking, and account management skills.
Experience conducting sales calls, site tours, client presentations, and trade show representation.
Self-motivated with the ability to work independently in a remote environment.
Strong communication, negotiation, and organizational skills.
Valid driver’s license and ability to travel regularly throughout British Columbia and Alberta.
Demonstrated ability to manage a regional territory, prioritize high-value opportunities, and work toward defined sales targets and KPIs.

Nice To Haves

Experience working with corporate, government, association, or group travel markets preferred.
Experience with CRM systems, sales reporting, and Microsoft Office Suite preferred.
Knowledge of the tourism, resort, or ski industry considered an asset.
Experience with sales forecasting, account planning, pipeline management, and revenue reporting considered an asset.

Responsibilities

Proactively identify, target, and secure new group business within corporate, associations, government, incentive and qualified group business, and regional organizations and professional groups.
Develop and execute a sales strategy focused on British Columbia and Alberta markets.
Conduct regular in-market sales calls, client meetings, and networking activities.
Identify and prioritize high-value feeder markets, accounts, industry segments, and strategic partnerships based on revenue potential.
Develop annual and quarterly regional sales action plans aligned with overall resort revenue objectives.
Build, manage, and maintain a robust pipeline of qualified group leads.
Prepare customized proposals, presentations, and pricing strategies tailored to client needs.
Negotiate contracts and close business alignment with revenue goals and resort strategy.
Achieve or exceed assigned revenue targets and booking goals.
Monitor regional sales performance, including pipeline value, account production, conversion, bookings pace, prospecting activity, and revenue against established targets.
Maintain accurate tracking of accounts, sales activities, opportunities, contracts, and pipeline within CRM systems, and participate in regular forecasting and sales reporting.
Manage and strategically grow an assigned portfolio of key accounts while continually identifying and developing new business opportunities within the region.
Conduct site inspections and host prospective clients at the resort.
Represent the resort at industry events, trade shows, and networking opportunities.
Develop account plans for priority clients, identifying opportunities to increase production, repeat business, referrals, and overall account value.
Own the client relationship and sales process through contracting, then collaborate with the Catering & Sales Manager to ensure a comprehensive handoff of confirmed business into event planning and execution.
Maintain appropriate account-level involvement to support client retention and future business opportunities.
Work closely with Guest Experience, Revenue Management, Marketing, and Resort & Hotel Operations teams.
Stay informed on regional market trends, competitor activity, and emerging opportunities.
Provide insights and recommendations to support overall sales strategy and positioning.
Monitor competitor positioning, regional demand trends, account production, and market conditions to identify opportunities and recommend adjustments to regional sales strategy.