Regional Sales Manager
About The Position
At REIC Rentals, we're more than a leading name in specialty equipment rentals - we're a team that believes in service, safety, and people first. With 55+ locations across North America, we deliver high-performance equipment and expert support that keeps projects running safely, on time, and on budget. We're growing fast and looking for a Sales Manager who's passionate about developing people, building customer relationships, and driving profitable growth across our region. If you're a hands-on leader who enjoys coaching teams, supporting customers, and identifying new opportunities, we'd love to hear from you.
Requirements
- 5+ years of successful sales, business development, sales management, or operational leadership experience.
- Proven ability to lead, motivate, and develop successful teams.
- Strong customer relationship management and negotiation skills.
- Excellent communication, leadership, and problem-solving abilities.
- Experience within equipment rental, construction, industrial, transportation preferred.
- Strong organizational skills with the ability to manage multiple priorities.
- Proficiency in Microsoft Office and Salesforce
- Strategic mindset with a focus on growth and customer success.
- Bachelor's degree or equivalent combination of education and industry experience.
- Ability to travel up to 60% throughout SLC, Eastern Idaho, Western Wyoming and HQ in Denver.
Responsibilities
- Lead, coach, and develop a high-performing sales team.
- Support sales representatives through customer visits, joint sales calls, and account development.
- Build and strengthen long-term relationships with new and existing customers.
- Develop markets, identify growth opportunities, and stay informed on industry trends and competitive activity.
- Manage and develop key regional customer accounts.
- Recruit, hire, train, and mentor Outside and Inside Sales Representatives.
- Conduct sales meetings and provide ongoing coaching and performance feedback.
- Promote effective use of CRM systems (Salesforce) and sales processes.
- Partner with customers to understand their current and future equipment rental needs.
- Lead customer negotiations and assist with major account opportunities.
- Collaborate with branch teams to improve customer service, equipment utilization, and overall business performance.
- Support operational initiatives including branch visits, audits, staffing support, and customer issue resolution.
- Work closely with leadership to develop and execute strategic sales plans.
Benefits
- Competitive salary + bonus opportunities
- Company vehicle, mobile phone, laptop and credit card
- Health, dental, and vision coverage for you and your family
- 401(k) with company match after 90 days
- 3 weeks PTO + 9 paid holidays
- Ongoing professional development and leadership training opportunities for advancement within a high growth company focused on customer and safety first environment.
- A supportive, family-style culture where your ideas and leadership matter.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
