Regional Sales Manager - Aflex Hose

Spirax-Sarco Ltd.

30d•$118,635 - $165,000•Remote

About The Position

We are in search of a dedicated and experienced Regional Sales Manager to enhance our dynamic and collaborative environment. In this role, you will lead a team to help drive the continued growth and market development of the Aflex business across North America. Aflex is a leading global PTFE hose technology brand within Watson-Marlow, serving customers in industrial, life sciences, chemical, food and beverage, personal care, and other process manufacturing markets where product performance, reliability, and customer support are critical. Reporting to the National Sales Manager – Channel Sales, you will lead a team of sales and technical professionals while working closely with distribution partners, manufacturer representatives, original equipment manufacturers (OEMs), end users, and internal teams across marketing, operations, product management, and customer experience. Together, you will implement go-to-market campaigns through strategic initiatives, support customer success, strengthen channel partnerships, and expand the reach of the Aflex brand throughout the region. This position offers the opportunity to make a significant impact on a fast growing business by developing strong relationships, supporting team development, identifying new market opportunities, and helping customers solve complex fluid handling challenges. Success in this role will be reflected in sustainable business growth, strong channel partner engagement, effective team leadership, and the continued expansion of the Aflex business across North America.

Requirements

Experience leading sales growth through distribution partners, manufacturer representatives, indirect sales channels, or strategic customer relationships.
Experience leading, coaching, and developing sales and/or technical professionals while creating a culture of accountability, collaboration, and customer focus.
Experience developing and executing business plans, growth strategies, and market development initiatives that deliver measurable commercial results.
Strong relationship-building skills with the ability to influence customers, channel partners, and internal stakeholders across multiple functions and levels of an organization.
Experience identifying, developing, and advancing business opportunities within complex sales environments.
Strong commercial and business acumen, including experience using sales forecasts, pipeline management, and performance metrics to support decision-making.
Ability to communicate effectively with technical and non-technical audiences, translating customer needs into practical business solutions.
Experience collaborating with cross-functional teams, including sales, marketing, operations, customer support, and product management.
Proficiency with Customer Relationship Management (CRM) systems, Microsoft Office applications, and other business planning and reporting tools.
Ability and willingness to travel throughout North America as required to support customers, channel partners, industry events, and team development activities.

Nice To Haves

Experience in hose technologies, fluid handling equipment, process equipment, industrial products, sanitary processing systems, or related technical markets.
Experience working with customers in industries such as food and beverage, personal care, chemical processing, pharmaceutical manufacturing, biotechnology, or other process manufacturing environments.
Experience supporting original equipment manufacturers (OEMs), engineering firms, distributors, manufacturer representatives, or other indirect sales channels.
Experience working in application-based, consultative, or value-focused sales environments.
Understanding of market development, product positioning, and channel partner enablement strategies.
Technical education, business education, professional certifications, or equivalent practical experience relevant to sales leadership, business development, engineering, or commercial management

Responsibilities

Lead the growth and market development of the Aflex business across North America, supporting the achievement of strategic sales and market expansion objectives.
Develop and execute sales and business plans that strengthen market position, increase customer adoption, and support sustainable revenue growth across targeted industries and applications.
Lead, coach, and develop a team of sales and technical professionals, creating a culture of accountability, collaboration, customer focus, and continuous improvement.
Build and maintain strong relationships with distribution partners, manufacturer representatives, original equipment manufacturers (OEMs), end users, and other key stakeholders to expand market opportunities and drive business growth.
Support channel partner development by implementing programs, tools, and strategies that improve engagement, capability, and commercial performance.
Work closely with customers and industry stakeholders to understand business challenges, identify opportunities, and ensure Aflex solutions deliver value in critical fluid handling applications.
Partner with the Application Engineer and broader commercial team to promote solution-based selling approaches that highlight product performance, reliability, and customer outcomes.
Collaborate with marketing, product management, customer experience, operations, and supply chain teams to align business priorities, improve customer satisfaction, and support growth initiatives.
Monitor market trends, competitive activity, and customer needs to identify new opportunities, inform business decisions, and support future growth strategies.
Develop sales forecasts, review business performance, and use customer and market data to support effective planning and decision-making.
Lead strategic projects and continuous improvement initiatives that strengthen commercial effectiveness, expand market reach, and enhance the customer and channel partner experience.

Benefits

5% employer 401K contribution
50% match on up to 3% of your contributions for added financial security
16 weeks of inclusive, gender-neutral parental leave at 100% pay
Gradual transition upon return with an 80% work schedule while still receiving 100% of your pay for the first 6 months
Fertility Benefits to support you on your journey to building a family, which may include IVF, genetic testing, and other fertility-related services.
Generous vacation and well-being days
9 observed holidays
1 floating holiday day
Up to 15 caregiver days
80 hours of annual sick leave
3 paid volunteer days each year
Offering of 3 healthcare plans with HSA contributions